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! style="background:#00EC00;" | On Target
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* Bulleted Checkin 29th November to update about the progress of the project ([https://docs.google.com/presentation/d/1pqdT4RTKHWetyAqCpJJiIlnnAFHm76x6dQQSJ6SQs_I/edit?usp=sharing Slides] and [https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=GxvAJuuDpw3dbhh video recording])'''Development'''* Busy last week with test run and bug fixing, we need to fix some issues and delay the upload from Nov 23 to Nov 26th.* MVP Magnet client already available in the stores in iOS and Android today* London Pilot promotion through mailing list item, discourse and our twitter account to track downloads, metrics and gather feedback'''Experiments/User Studies'''* User Validation in SF started yesterday (30th Nov). This study, based on a mock-up prototype, will be run in Balmey Alley ([https://projects.invisionapp.com/share/T79E3E06N Value-prop video)]* Bulleted list item* Problem Hypotheses: People have FOMO about knowledge and experiences in the world around them, existing solutions provide useful practical information but are geared towards consumption of goods and services, not gaining knowledge or experiences** Experience Strategy: Provide a sense of adventure and progress in the experience, combine the digital and physical worlds in a unique and compelling way providing visually engaging stories** Problem-solution fit - does our concept have value?'''Marketing'''* Campaign releases focusing on one segment (street art)* Partner with publisher(s) with existing followers
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