* Update the badges.mozilla.org site to send notifications to point people when people earn a certain badge. This wouldn't be used to automatically issue swag, but would be a useful reminder for team members to consider nominations for contributors who you'd like to recognize. (Note: this feature doesn't exist now on badges.mozilla.org).
* Create a regularly recurring contributor spotlight, such as the [https://reps.mozilla.org/featured/ Reps of the month program]
Where to schedule delivery for swag: https://wiki.mozilla.org/GearStore