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→4. Load Time
The duration, in millisecond, required to load the app. This is usually pretty difficult to measure because the definition of "load the app" varies from app to app. Generally though, we're talking about the time between the user launching the app and the '''visible''' UI being fully drawn and responsive. I put an emphasis on the visible UI because many apps require lots of computation and/or I/O to initialize their state enough to draw the full UI for the initial app screen. If every app waited until it was fully initialized before drawing the UI, they would all appear to be very slow and unresponsive.
The trick to getting a fast load time is to do as little as possible before putting up the '''visible''' part of the UI. All long term calculations and I/O should be delayed into an idle timer callback if possible. Apps that load to list UIs (e.g. contacts, sms, email) should only load enough data to display the UI that is initially visible to the user. The rest of the list can then be loaded in an idle timer callback.
The real key here is to make sure that the UI is drawn as early as possible. Preferably, show a UI that isn't going to have a lot of box size re-adjustments due to reflows. Having a bunch of box resizes during load makes the app feel like web page rather than a native app. The goal here is to provide a native app experience using web technologies.
