Summit2008/Sessions/Proposals/Open Source Marketing

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Open Source Marketing

Session Leaders: Mary Colvig, John Slater, Alix Franquet, David Rolnitzky, Tara Shahian, Jay Patel


A non-traditional software company needs a non-traditional approach to marketing. So, how do you you market your product in an open source environment? And what makes a marketing project sufficiently "Mozilla"?

Alix, David, Jay, John, Mary and Tara from the MoCo marketing team will discuss Mozilla's approach to spreading the word about Firefox. We'll talk about the tools and framework we use for projects like Download Day, and will lead a discussion about what we should do next.