Target Audience

Who is Webmaker for?

• Teachers. Looking for creative and rigorous ways to teach tech, digital skills, and web literacy.
• Informal Educators. Hive members and Hive-like organizations.
• Mozillians. MozReps. And other techies who want to share their skills, but don't necessarily have teaching experience.
• Learners. The people those people are serving.

Our community members seek to:

• level up their web literacy
• build and share tools for teaching
• gain peers and networks of practice
• participate in coordinated actions
• identify with a movement that's globally leveraged and locally contextualized

Below is a graph of our “lead users”. These are the types of community members who are most invested in the project. The graph is merely illustrative, not exhaustive. Its purpose is to sample the motivations of our community members and visualize how those compare to one another.