Webmaker/Landing Pages: Difference between revisions

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https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/bhnglj-v.png
[[File:Landing page track.012.jpg|600px]]
__NOTOC__
= [May30] =
<div>
<bugzilla>
{
"whiteboard": "[landingpages] [may30]",
"include_fields": "id, component, summary, status, assigned_to",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
 
=Notes=
=Notes=
* Note pad: https://etherpad.mozilla.org/landing-pages
* Note pad: https://etherpad.mozilla.org/landing-pages


=What we're shipping=
=What we're shipping=
By [July11]:
<big>By [July11]:
* 1) '''Mozila.org landing page.'''  
* 1) '''Mozila.org landing page.'''  
* 2) '''Firefox snippet landing page.'''
* 2) '''Firefox snippet landing page.'''
* 3) '''A smart, low-bard CTA for that FF snippet page'''.
* 3) '''A smart, low-bar CTA for that FF snippet page'''.</big>


'''Detail:'''
'''Detail:'''<br>
1) '''Mozilla.org landing page.'''
* 1) '''Mozilla.org landing page.'''
** Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
** Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
* 2) '''A Firefox snippet landing page'''.  
* 2) '''A Firefox snippet landing page'''.  
** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action for FF snippet page]'''.  
* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action for FF snippet page]'''.  
** We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."  
** We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."
 
=How?=
* '''Start with the mozilla.org page'''. Try to get it live by [may30]
* '''Use Unbounce'''. To make it faster and easier to get started. Less design and production work, more emphasis on testing copy, CTAs, etc. Matt can work with Studio MoFo / Engagement Team
* '''Test and optimize'''. Have Adam and Andrea make smart use of testing variants. Adam monitors the stats in Unbounce to guide us.
* '''Ship to production once we have a design we like'''. So that we can ensure proper responsieness and localization. Unbounce will handle the variants and testing part -- these are just static pages.


=Goals=
=Goals=
Line 21: Line 40:
* '''Customize our story & CTA for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
* '''Customize our story & CTA for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
* '''Get better at testing and optimization'''. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.  
* '''Get better at testing and optimization'''. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.  
==Links & documentation==
'''Meeting Notes'''
* Notes https://etherpad.mozilla.org/landing-pages
'''Science'''
* Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
* The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/
'''Tools'''
* Custom third-party service for creating and testing landing pages http://unbounce.com/
'''CTA brainstorming'''
* Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
* More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket]


==Roles==
==Roles==
* Mozilla.org landing page
* Mozilla.org landing page
** '''Overall Leadership / Project Mgmt''': OpenMatt
** '''Overall Leadership / Project Mgmt''': OpenMatt
** '''Writing copy for the page''': OpenMatt / Drushka
** '''Writing copy for the page''': OpenMatt / Drushka. w help from Andrea.
** '''Creating the page in Unbounce''' (picking a template and customizing): Sabrina (?)
** '''Creating the page in Unbounce''' (picking a template and customizing it): Sabrina (?)
** '''Design review''': Cassie (?)
** '''Design review''': Cassie
** '''Content review''': Andrea
** '''Content review''': Andrea
** '''Analytics''' (making sure it's tracking data we need, filing optimization requests): Adam
** '''Analytics''' (making sure it's tracking data we need, filing optimization requests): Adam
** '''Front-end dev support''' (if needed): Aki


= All current landing page tickets =  
= All current landing page tickets =  
Line 58: Line 63:
</bugzilla>
</bugzilla>
</div>
</div>
= [May30] =  
==Links==
<div>
'''Landing page meeting notes'''
<bugzilla>
* Notes https://etherpad.mozilla.org/landing-pages
{
'''Science'''
"product": "webmaker",
* Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
"whiteboard": "[landingpages][may30]",
* The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/
"include_fields": "id, component, summary, status, assigned_to",
'''Tools'''
"maxrows":"50",
* Custom third-party service for creating and testing landing pages http://unbounce.com/
"order": "bug_id"
'''CTA brainstorming'''
}
* Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
</bugzilla>
* More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket]
</div>

Latest revision as of 17:54, 28 May 2014

Landing page track.012.jpg

[May30]

Full Query
ID Component Summary Status Assigned to
1014476 Metrics Decide on tracking requirements for Unbounce pages RESOLVED Adam Lofting (:adamlofting)

1 Total; 0 Open (0%); 1 Resolved (100%); 0 Verified (0%);

Notes

What we're shipping

By [July11]:

  • 1) Mozila.org landing page.
  • 2) Firefox snippet landing page.
  • 3) A smart, low-bar CTA for that FF snippet page.

Detail:

  • 1) Mozilla.org landing page.
    • Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
  • 2) A Firefox snippet landing page.
    • We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
  • 3) A new low-bar Call to Action for FF snippet page.
    • We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."

How?

  • Start with the mozilla.org page. Try to get it live by [may30]
  • Use Unbounce. To make it faster and easier to get started. Less design and production work, more emphasis on testing copy, CTAs, etc. Matt can work with Studio MoFo / Engagement Team
  • Test and optimize. Have Adam and Andrea make smart use of testing variants. Adam monitors the stats in Unbounce to guide us.
  • Ship to production once we have a design we like. So that we can ensure proper responsieness and localization. Unbounce will handle the variants and testing part -- these are just static pages.

Goals

  • Increase our conversion rate. Of visitors to users, from 3% to 6%.
  • Customize our story & CTA for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
  • Get better at testing and optimization. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.

Roles

  • Mozilla.org landing page
    • Overall Leadership / Project Mgmt: OpenMatt
    • Writing copy for the page: OpenMatt / Drushka. w help from Andrea.
    • Creating the page in Unbounce (picking a template and customizing it): Sabrina (?)
    • Design review: Cassie
    • Content review: Andrea
    • Analytics (making sure it's tracking data we need, filing optimization requests): Adam

All current landing page tickets

  • Cassie and Matt will triage and tag May 21

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

Links

Landing page meeting notes

Science

Tools

CTA brainstorming

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