Brasil Community Outreach: Difference between revisions

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* Developer Events Plan for Brazil (Shez)
* Developer Events Plan for Brazil (Shez)


====Business Development====
<h4>Business Development</h4>
<p>Outreach to major web properties in Brazil extending invitation to publish html5 apps for the Mozilla Marketplace.
</p>


====Testing and Validation====
====Testing and Validation====

Revision as of 13:42, 23 June 2012

Objective

Engage and recruit broader community on Basecamp efforts via a cohesive community building and outreach plan that spans events, Mozilla Reps, functional area community efforts and more. Let's work together to keep everyone informed, excited and participating.

Goals

  • Prime the pump for Telefonica product launch in Q1, by driving acquisition and awareness of Firefox Desktop.
  • Drive set of built in apps that are highly relevant in Brazil and solves use cases for the target market there, and create thriving app ecosystem.
  • Grow direct relationships with our users.

Initiatives and Programs

FISL

Overall Market Research

  • Overview/Objective:
  • Owner:
  • Milestones and Deliverables:
  • Additional Background:
  • How to get involved:

Apps

Goal

  • A set of built-in apps that are highly relevant in Brasil and solves use cases for the target market there
  • An app ecosystem in Brasil that includes high-quality, must-have apps for that market

Recruiting and Promotion

  • Identifying key Apps
  • Recruiting App Developers

WebFWD

  • Support DevEngagement efforts by providing
    • WebFWD program resources to event participants as follow-up
    • (TBD) financial support for select participants to build B2G apps
    • connection to local entrepreneur/startup network
    • connection to CS and UX/UI universities (from former and current outreach)

Developer Engagement

Business Development

Outreach to major web properties in Brazil extending invitation to publish html5 apps for the Mozilla Marketplace.

Testing and Validation

Marketplace Mozillians Preview

Localization

Boot-to-Gecko Platform

Goal

B2G device to be deployed by Telefonica in Brasil, developed in conjunction with Qualcomm and an OEM partner

  • Creating Gaia Apps
  • Device allocation and software distribution
    • B2G system

Code Contribution

Localization

Testing + Validation

Overall Recruiting and Engagement Activities

Desktop Acquisition and Retention

Contribute Page/PT-BR

  • Overview/Objective: To connect directly to potential contributors in LATAM in their own language.
  • Owner: David Boswell and Luciana Viana
  • Milestones and Deliverables: Phase 1 of PT localization for Get Involved page by mid-July (bug 760821)
  • Additional Background: Background on Are We Growing Yet? dashboard
  • How to get involved: Contact David or Luciana -- there are lots of ways to help from localizing content to providing assistance to people wanting to get involved in all areas of the project.

Mozilla Reps

Upcoming events & visits

Event Type Owner Location Date
BD Road Trip Business Development Ron P Sao Paulo June 11, 2012
FISL FOSS Conference Jesse Porto Alegre July 25, 2012
Community Day @ FISL Strategy + Organization Session w. key leads Luca Toledo Porto Alegre July 26, 2012
Brazil JS Javascript developer conference Shezmeen Porto Alegre August 30, 2012
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