Webmaker/Landing Pages: Difference between revisions
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Revision as of 14:10, 21 May 2014
Notes
Goals
- Increase our conversion rate. Of visitors to users, from 3% to 6%.
- Customize our story for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
- Provide the right CTAs. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.
- Bring science. Rigorously test and optimize our ability to turn Mozilla traffic into users and contributors.
What we're shipping in Q2
- 1) A landing page for mozilla.org referral traffic.
- Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
- 2) A Firefox snippet landing page.
- We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
- 3) The right calls to action for these pages.
- We need to think more creatively about our CTAs for these pages. This might require thinking and creating something new. It could be a quiz, could be something else -- so let's call it out as a key deliverable.
- Plus some additional lower-priority deliverables listed here:
https://etherpad.mozilla.org/landing-pages
Links & documentation
- Notes https://etherpad.mozilla.org/landing-pages
- Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
- The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/
- Custom third-party service for creating and testing landing pages http://unbounce.com/
- Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
Roles
- Mozilla.org landing page
- R: A: C: I:
- Firefox snippet landing page
- R: A: C: I:
- Whitehouse landing page
- R: A: C: I:
- New Maker Party CTAs
- R: A: C: I:
All current landing page tickets
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);