Webmaker/Landing Pages

Notes

• Note pad: https://etherpad.mozilla.org/landing-pages

What we're shipping

By [July11]:

• 1) Mozila.org landing page.
• 2) Firefox snippet landing page.
• 3) A smart, low-bard CTA for that FF snippet page.

Detail: 1) Mozilla.org landing page.

• • Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
• 2) A Firefox snippet landing page.
  • We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
• 3) A new low-bar Call to Action for FF snippet page.
  • We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."

Goals

• Increase our conversion rate. Of visitors to users, from 3% to 6%.
• Customize our story & CTA for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
• Get better at testing and optimization. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.

Roles

• Mozilla.org landing page
  • Overall Leadership / Project Mgmt: OpenMatt
  • Writing copy for the page: OpenMatt / Drushka
  • Creating the page in Unbounce (picking a template and customizing): Sabrina (?)
  • Design review: Cassie (?)
  • Content review: Andrea
  • Analytics (making sure it's tracking data we need, filing optimization requests): Adam
  • Front-end dev support (if needed): Aki

All current landing page tickets

• Cassie and Matt will triage and tag May 21

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

[May30]

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);