Drumbeat/campaignstorm

this is a list of Drumbeat campaign scenarios developed in September and October 2009. some are under active development, others are meant as input to bigger campaigns.

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Ideas brainstormed at MozCamp EU 2009

developed as part of workshop in Prague. much of this input incorporated into bigger scenarios above

• Kiss IE 6 Goodbye - End The Pain Set a date for ending IE6 support, get major sites plus 1000s of bloggers to sign on. this one actively under development by community
• Who owns your picture? Awareness and improvements on social media terms of service, using photographers as main audience.
• The Open Web for a 6 year old. Promoting the open web to kids, and using their feedback to test whether our ideas hold water.
• Why Open Web is better
• Think open!
• Teach the Irakasle
• The web is not a textbook

Other scenarios and ideas

many of these quite messy

• We!: Linking public media (e.g. BBC) w/ the idea of the web as commons (e.g. Mozilla) Surman
• Open Video Competition for short videos that show the creative potential of open video on the web. Thompson
• Upgrade the Web Get web developers and the Mozilla community excited by sexy new trends in open web technology. Thompson
• You make the Web: Massive collaborative effort to visualize what the participatory, open web looks like. Thompson
• Data & Identity: Thought leadership and awareness raising around data and identity in the cloud. Thompson
• Leveraging open web social entrepreneurs: Showcase inspiring stories of tech-enabled trail blazers using the open web to solve real-world problems - Mitchell
• Upgrade the Web - N America and India, focus on 'open web / upgrade the web' (?)
• Open Video - open video, India, Brasil, N America, Europe (?)
• Web = Public Resource - global, broad focus on web as public resource
• Scenario template - used to flesh out how Drumbeat might work in year 1
• [The tension between interoperability/standards and innovation. This tension and the direction of technology development has a impact on keeping the web open and interoperable]