Webmaker/Landing Pages: Difference between revisions
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* '''Customize our story for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers. | * '''Customize our story for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers. | ||
* '''Provide the right CTAs'''. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs. | * '''Provide the right CTAs'''. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs. | ||
==What we're shipping | =What we're shipping= | ||
What we're shipping by Maker Party: | |||
* 1) '''A landing page for mozilla.org referral traffic'''. | * 1) '''A landing page for mozilla.org referral traffic'''. | ||
** Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals. | ** Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals. | ||
* 2) '''A Firefox snippet landing page'''. | * 2) '''A Firefox snippet landing page'''. | ||
** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience. | ** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience. | ||
* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 | * 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action]'''. | ||
** We need to think more creatively about our CTAs for these pages. | ** We need to think more creatively about our CTAs for these pages. Something that will convert more traffic than simply "Find an event" or "Host an event." | ||
==Links & documentation== | ==Links & documentation== | ||
'''Notes''' | |||
* Notes https://etherpad.mozilla.org/landing-pages | * Notes https://etherpad.mozilla.org/landing-pages | ||
Science on the snippet & landing page best practises | |||
* Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/ | * Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/ | ||
* The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/ | * The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/ | ||
Tools | |||
* Custom third-party service for creating and testing landing pages http://unbounce.com/ | * Custom third-party service for creating and testing landing pages http://unbounce.com/ | ||
CTA | |||
* Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new | * Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new | ||
* More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket] | |||
==Roles== | ==Roles== | ||
| Line 29: | Line 32: | ||
** R: A: C: I: | ** R: A: C: I: | ||
* Firefox snippet landing page | * Firefox snippet landing page | ||
** R: A: C: I: | ** R: A: C: I: | ||
* New Maker Party CTAs | * New Maker Party CTAs | ||
Revision as of 14:13, 21 May 2014
Notes
Goals
- Increase our conversion rate. Of visitors to users, from 3% to 6%.
- Customize our story for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
- Provide the right CTAs. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.
What we're shipping
What we're shipping by Maker Party:
- 1) A landing page for mozilla.org referral traffic.
- Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
- 2) A Firefox snippet landing page.
- We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
- 3) A new low-bar Call to Action.
- We need to think more creatively about our CTAs for these pages. Something that will convert more traffic than simply "Find an event" or "Host an event."
Links & documentation
Notes
Science on the snippet & landing page best practises
- Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
- The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/
Tools
- Custom third-party service for creating and testing landing pages http://unbounce.com/
CTA
- Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
- More CTA ideas collected in this ticket
Roles
- Mozilla.org landing page
- R: A: C: I:
- Firefox snippet landing page
- R: A: C: I:
- New Maker Party CTAs
- R: A: C: I:
All current landing page tickets
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