Webmaker/Landing Pages: Difference between revisions

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=Notes=
=Notes=
* Note pad: https://etherpad.mozilla.org/landing-pages
* Note pad: https://etherpad.mozilla.org/landing-pages
=Goals=
* '''Increase our conversion rate'''. Of visitors to users, from 3% to 6%.
* '''Customize our story for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
* '''Provide the right CTAs'''. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.


=What we're shipping=
=What we're shipping=
What we're shipping by Maker Party:
By [July11]:
* 1) '''A landing page for mozilla.org referral traffic'''.
* 1) '''Mozila.org landing page.'''
** Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
* 2) '''Firefox snippet landing page.'''
* 3) '''A smart, low-bard CTA for that FF snippet page'''.
 
'''Detail:'''
1) '''Mozilla.org landing page.'''
** Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
* 2) '''A Firefox snippet landing page'''.  
* 2) '''A Firefox snippet landing page'''.  
** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action]'''.  
* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action for FF snippet page]'''.  
** We need to think more creatively about our CTAs for these pages. Something that will convert more traffic than simply "Find an event" or "Host an event."  
** We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."  
 
=Goals=
* '''Increase our conversion rate'''. Of visitors to users, from 3% to 6%.
* '''Customize our story & CTA for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
* '''Get better at testing and optimization'''. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.


==Links & documentation==
==Links & documentation==
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'''Tools'''
'''Tools'''
* Custom third-party service for creating and testing landing pages http://unbounce.com/
* Custom third-party service for creating and testing landing pages http://unbounce.com/
'''CTA'''
'''CTA brainstorming'''
* Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
* Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
* More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket]
* More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket]
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==Roles==
==Roles==
* Mozilla.org landing page
* Mozilla.org landing page
** R: A: C: I:
** '''Overall Leadership / Project Mgmt''': OpenMatt
* Firefox snippet landing page
** '''Writing copy for the page''': OpenMatt / Drushka
** R: A: C: I:
** '''Creating the page in Unbounce''' (picking a template and customizing): Sabrina (?)
* New Maker Party CTAs
** '''Design review''': Cassie (?)
** R: A: C: I:
** '''Content review''': Andrea
** '''Analytics''' (making sure it's tracking data we need, filing optimization requests): Adam
** '''Front-end dev support''' (if needed): Aki
 


= All current landing page tickets =  
= All current landing page tickets =  
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"product": "webmaker",
"product": "webmaker",
"whiteboard": "[landingpages]",
"whiteboard": "[landingpages]",
"include_fields": "id, component, summary, status, assigned_to",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
= [May30] =
<div>
<bugzilla>
{
"product": "webmaker",
"whiteboard": "[landingpages][may30]",
"include_fields": "id, component, summary, status, assigned_to",
"include_fields": "id, component, summary, status, assigned_to",
"maxrows":"50",
"maxrows":"50",

Revision as of 19:21, 21 May 2014

bhnglj-v.png

Notes

What we're shipping

By [July11]:

  • 1) Mozila.org landing page.
  • 2) Firefox snippet landing page.
  • 3) A smart, low-bard CTA for that FF snippet page.

Detail: 1) Mozilla.org landing page.

    • Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
  • 2) A Firefox snippet landing page.
    • We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
  • 3) A new low-bar Call to Action for FF snippet page.
    • We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."

Goals

  • Increase our conversion rate. Of visitors to users, from 3% to 6%.
  • Customize our story & CTA for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
  • Get better at testing and optimization. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.

Links & documentation

Meeting Notes

Science

Tools

CTA brainstorming

Roles

  • Mozilla.org landing page
    • Overall Leadership / Project Mgmt: OpenMatt
    • Writing copy for the page: OpenMatt / Drushka
    • Creating the page in Unbounce (picking a template and customizing): Sabrina (?)
    • Design review: Cassie (?)
    • Content review: Andrea
    • Analytics (making sure it's tracking data we need, filing optimization requests): Adam
    • Front-end dev support (if needed): Aki


All current landing page tickets

  • Cassie and Matt will triage and tag May 21

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

[May30]

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

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