Marketing/Billion Downloads campaign postmorterm
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Teams involved
- Marketing
- IT
- WebDev
- QA
- l10n
- PR
Timeline
Original launch date: mid-August
Actual launch date: July 31st (2 weeks early)
Changes to the timeline
Decision to launch on August 3rd
Decision to push launch to July 31st
What worked well
Issues
- QA was approached late
- This made us rush
- We didn't know about bit.ly, and tested functionality, which worked on the surface, but the bit.ly links were broken, as William discovered
- Weights and measures (metric, etc.) caused confusion