QA/Community/QMO Design/Branding Brainstorm

Keywords

quality, community, testing, measuring, bugs, finding, fixing, verifying, automation, analysis, events, crashes, feedback, breakpad, litmus, bugzilla, tasting, sampling, trial, beta, alpha, test cases, releases, candidates, trunk/nightly builds

Target Audience

• Existing users
  • software engineer, web developer, tech, international tester community, partner qa teams
• Potential users
  • end users, students, anyone interested in learning more about mozilla, firefox fans wanting to help
• Users to redirect/educate
  • users needing help/support -> Mozilla Customer Service/Support
  • users wanting to spread the word/evangelize -> SpreadFirefox.com
  • users looking for marketing/pr -> ???

Color Themes

• Do
  • blend/utilize colors from all mozilla project products, either use all major/common colors, or select a few that represents QMO well.
  • avoid just using firefox, mozilla.com colors
  • create different color themes for each project product

• Project colors
  • Firefox: blue, orange, red, yellow
  • Seamonkey: blue, purple, lavender
  • Camino: blue
  • Sunbird (Calendar): green, yellow, orange
  • Thunderbird: blue, beige, brown/black
  • Minimo - orange, yellow
  • Bugzilla: purple, red, beige
  • mozilla.org and mozilla.com:
    • Original/Old School: orange, red, black
    • Current: burgundy, blue, black

Logo Ideas

• Letters/Words
  • QMO (or with dots: Q.M.O.)
  • quality.mozilla.org
  • Just the letter Q, with url below

• Mascots/Logos:
  • duck (QAC = QA Contributer)
  • splattered bug (different colors surrounding it for various products)
  • bug busters (think ghostbusters)

• Image concepts:
  • basics: check marks, x marks, pass/fail, stamp of approval, pushing the button (releasing software)
  • actions: squashing bugs, looking for bugs, magnifying glass, bug catcher
  • measurement: scales, ruler, litmus paper
  • automation: gears, tools box, assembly line, conveyor
  • community: people, groups, silhouette of people for background