Drumbeat/campaignstorm

this is a list of Drumbeat campaign scenarios developed in September and October 2009. some are under active development, others are meant as input to bigger campaigns.

Proposed 2010 themes

1. We make the web. Engage bloggers, photographers, etc. Use data to visualize the web they are making. Help them tap into more open tech and content.
2. Your web. Your data. Thought leadership and P2P consumer education about taking control of our identities and data in the cloud.
3. Growing the civic web. Link the public resource nature of the internet with new civic uses of the web like education, healthcare and human rights.
4. The next 100 years of public media. Collaborate w/ orgs like BBC and PBS to help audiences and content creators shape the future of public media.

Ideas brainstormed at MozCamp EU 2009

developed as part of workshop in Prague. much of this input incorporated into bigger scenarios above

• Kiss IE 6 Goodbye - End The Pain Set a date for ending IE6 support, get major sites plus 1000s of bloggers to sign on. this one actively under development by community
• Who owns your picture? Awareness and improvements on social media terms of service, using photographers as main audience.
• The Open Web for a 6 year old. Promoting the open web to kids, and using their feedback to test whether our ideas hold water.
• Why Open Web is better
• Think open!
• Teach the Irakasle
• The web is not a textbook

Other scenarios and ideas

many of these quite messy

• We!: Linking public media (e.g. BBC) w/ the idea of the web as commons (e.g. Mozilla) Surman
• Open Video Competition for short videos that show the creative potential of open video on the web. Thompson
• Upgrade the Web Get web developers and the Mozilla community excited by sexy new trends in open web technology. Thompson
• You make the Web: Massive collaborative effort to visualize what the participatory, open web looks like. Thompson
• Data & Identity: Thought leadership and awareness raising around data and identity in the cloud. Thompson
• Leveraging open web social entrepreneurs: Showcase inspiring stories of tech-enabled trail blazers using the open web to solve real-world problems - Mitchell
• Upgrade the Web - N America and India, focus on 'open web / upgrade the web' (?)
• Open Video - open video, India, Brasil, N America, Europe (?)
• Web = Public Resource - global, broad focus on web as public resource
• Scenario template - used to flesh out how Drumbeat might work in year 1
• [The tension between interoperability/standards and innovation. This tension and the direction of technology development has a impact on keeping the web open and interoperable]