Webmaker/Landing Pages

Notes

• Note pad: https://etherpad.mozilla.org/landing-pages

Goals

• Increase our conversion rate. Of visitors to users, from 3% to 6%.
• Customize our story for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
• Provide the right CTAs. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.
• Bring science. Rigorously test and optimize our ability to turn Mozilla traffic into users and contributors.

What we're shipping in Q2

• 1) A landing page for mozilla.org referral traffic.
  • Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
• 2) A Firefox snippet landing page.
  • We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
• 3) The right calls to action for these pages.
  • We need to think more creatively about our CTAs for these pages. This might require thinking and creating something new. It could be a quiz, could be something else -- so let's call it out as a key deliverable.
• Plus some additional lower-priority deliverables listed here:

https://etherpad.mozilla.org/landing-pages

Links & documentation

• Notes https://etherpad.mozilla.org/landing-pages
• Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
• The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/
• Custom third-party service for creating and testing landing pages http://unbounce.com/
• Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new

Roles

• Mozilla.org landing page
  • R: A: C: I:
• Firefox snippet landing page
  • R: A: C: I:
• Whitehouse landing page
  • R: A: C: I:
• New Maker Party CTAs
  • R: A: C: I:

All current landing page tickets

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);