Webmaker/Landing Pages

Notes

• Note pad: https://etherpad.mozilla.org/landing-pages

Goals

• Increase our conversion rate. Of visitors to users, from 3% to 6%.
• Customize our story for key audiences. Especially Mozilla.org visitors and Firefox snippet-clickers.
• Provide the right CTAs. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.

What we're shipping

What we're shipping by Maker Party:

• 1) A landing page for mozilla.org referral traffic.
  • Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
• 2) A Firefox snippet landing page.
  • We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
• 3) A new low-bar Call to Action.
  • We need to think more creatively about our CTAs for these pages. Something that will convert more traffic than simply "Find an event" or "Host an event."

Links & documentation

Meeting Notes

• Notes https://etherpad.mozilla.org/landing-pages

Science

• Geeking out on the snippet http://fundraising.mozilla.org/geeking-out-on-the-snippet/
• The anatomy of a perfect landing page http://blog.kissmetrics.com/landing-page-design-infographic/

Tools

• Custom third-party service for creating and testing landing pages http://unbounce.com/

CTA

• Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
• More CTA ideas collected in this ticket

Roles

• Mozilla.org landing page
  • R: A: C: I:
• Firefox snippet landing page
  • R: A: C: I:
• New Maker Party CTAs
  • R: A: C: I:

All current landing page tickets

• Cassie and Matt will triage and tag May 21

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);