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The Marketplace has been placed into maintenance mode. It is no longer under active development. You can read complete details here.


About:apps began as a desire to be able to type "about:apps" in the awesomebar and go to a page similar to about:addons. This was to be released in FF35 to coincide with a push for desktop apps, and about:apps would show a page that highlighted a curated collection of desktop apps with some promotional content (like newsletter signup, etc).


  • Build an engaging portal in the Firefox desktop browser for users to interact with the Firefox Apps ecosystem

Business Objectives

  • Provide more “eyeballs” for long-tail devs and content partners
  • Communicate to users that their desktop apps experience is part of a larger app ecosystem
  • Communicate with developers about this new desktop channel for their apps
  • Support integration with other Firefox services where appropriate (e.g., FF accounts)


Engineering Plan

The final implementation was to link to this page from FF35+ Tools->Apps (and an Apps link in the customizable hamburger menu).

The target URL is That URL now redirects to the marketplace itself, so a page could be placed at that URL again in the future.

Next Steps