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→How can I learn about running a successful campaign?
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Crowdfunding has been around long enough to have best practices and many case studies on success. There are proven tactics that help campaigns reach (and exceed) funding goals. Indiegogo provides a crowdfunding expert to help Mozillians run awesome campaigns. Fundraising experts on the Mozilla Engagement team can provide guidance, tips and best practices. Contact andrea at mozillafoundation.org for more information. | Crowdfunding has been around long enough to have best practices and many case studies on success. There are proven tactics that help campaigns reach (and exceed) funding goals. Indiegogo provides a crowdfunding expert to help Mozillians run awesome campaigns. Fundraising experts on the Mozilla Engagement team can provide guidance, tips and best practices. Contact andrea at mozillafoundation.org for more information. | ||
A really excellent resource is [http://go.indiegogo.com/playbook the Indiegogo Playbook]. | A really excellent resource is [http://go.indiegogo.com/playbook the Indiegogo Playbook]. In it you'll find great data-based tips like: | ||
* Add a pitch video to your campaign. Campaigns with pitch videos raise 115% more money than campaigns that use an image. | |||
* Campaigns launched on a Monday or Tuesday raise 14% more in the first week than campaigns launched on all other days of the week. | |||
* Campaigns offering perks raise 143% more money than those that do not. | |||