113
edits
Engagement/Mozlando Projects/Data Driven Project Tools: Difference between revisions
Engagement/Mozlando Projects/Data Driven Project Tools (view source)
Revision as of 20:11, 9 December 2015
, 9 December 2015→Project Description
JessOsorio (talk | contribs) No edit summary |
JessOsorio (talk | contribs) |
||
| Line 4: | Line 4: | ||
It's a new day for marketing! With all the new analytics tools out there, marketing has gone from being very creative focused and driven to being more data-driven. Which is a wonderful thing because nowadays marketers are able to develop benchmarks, set targets and measure performance better than ever. However, not all marketers are data experts, and that is one of the main reasons this project was born! | It's a new day for marketing! With all the new analytics tools out there, marketing has gone from being very creative focused and driven to being more data-driven. Which is a wonderful thing because nowadays marketers are able to develop benchmarks, set targets and measure performance better than ever. However, not all marketers are data experts, and that is one of the main reasons this project was born! | ||
<br> | <br> | ||
We set out to equip Engagers with tools that empower them to think like data experts without having to be data experts. Tools that will help project managers analyze their data, know the most important aspects of it and find optimization opportunities. | We set out to equip Engagers with tools that empower them to think like data experts without having to be data experts. Tools that will help project managers analyze their data, know the most important aspects of it and find optimization opportunities. | ||
<br> | <br> | ||
Before we got started on building tools, we developed the following hypothesis: | Before we got started on building tools, we developed the following hypothesis: | ||