Papers:Sending the Right Signals: Difference between revisions

In the physical world, there are a variety of '''signals''' that Jane can use to establish a sense of trust. Some of these signals are physical in form such as the architecture of the buildings, the cleanliness of the taxi, and freshness seals on packages. Other signals are entirely conceptual such as brand recognition. In all cases however, Jane's assessment of trust is based on levels of familiarity. If Jane recognizes the name of the bank, she will likely trust it completely. Jane may also decide to trust the bank if she recognizes the pattern of the name of the bank (ie: First National Bank of Whereverland) or if its physical characteristics match her mental image of a bank. There is a chance that Jane will be fooled, but we tend to be very effective at pattern matching, and even small inconsistencies would very likely raise suspicion.