720
edits
Firefox3.6/Marketing: Difference between revisions
→MarCom Group [JOHN / TARA / LAURA]
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* We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan | * We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan | ||
<b> | <b>Reviewer's Guide</b>: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA / ALIX]</span> | ||
<b>Affiliates</b>: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA]</span> | |||
** Update Affiliate buttons to reflect new version number | ** Update Affiliate buttons to reflect new version number | ||
** Update the Upgrade the Web buttons to reflect new version number | ** Update the Upgrade the Web buttons to reflect new version number | ||
** http://www.spreadfirefox.com/affiliates | ** http://www.spreadfirefox.com/affiliates | ||
** http://www.spreadfirefox.com/utw | ** http://www.spreadfirefox.com/utw | ||
<b>Snippets</b>: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[ALIX / PASCAL]</span> | |||
<b>Social Media</b>: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[TARA]</span> | |||
** Update our Twitter's background graphic to something new and version-neutral | ** Update our Twitter's background graphic to something new and version-neutral | ||
** Update our Facebook Custom Tab for 3.6 | ** Update our Facebook Custom Tab for 3.6 | ||
** http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228 | ** http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228 | ||
<b>SEM</b>: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA / JAY]</span> | |||
** New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc. | ** New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc. | ||
<b>5th Anniversary</b>: TBD | |||