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Firefox3.6/Marketing: Difference between revisions
→MarCom Group [JOHN / TARA / LAURA]
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=MarCom Group <span style="color: #45a1bd; font-size: 40%; font-weight: bold">[JOHN / TARA / LAURA]</span>= | =MarCom Group <span style="color: #45a1bd; font-size: 40%; font-weight: bold">[JOHN / TARA / LAURA]</span>= | ||
Mozilla.com | |||
* We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan | * We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan | ||
Reviewer's Guide: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA / ALIX]</span> | |||
<br> | <br> | ||
Affiliates: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA]</span> | |||
* Update Affiliate buttons to reflect new version number | * Update Affiliate buttons to reflect new version number | ||
* Update the Upgrade the Web buttons to reflect new version number | * Update the Upgrade the Web buttons to reflect new version number | ||
* http://www.spreadfirefox.com/affiliates | * http://www.spreadfirefox.com/affiliates | ||
* http://www.spreadfirefox.com/utw | * http://www.spreadfirefox.com/utw | ||
Snippets: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[ALIX / PASCAL]</span> | |||
<br> | <br> | ||
Social Media: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[TARA]</span> | |||
* Update our Twitter's background graphic to something new and version-neutral | * Update our Twitter's background graphic to something new and version-neutral | ||
* Update our Facebook Custom Tab for 3.6 | * Update our Facebook Custom Tab for 3.6 | ||
* http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228 | * http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228 | ||
SEM: <span style="color: #45a1bd; font-size: 70%; font-weight: bold">[LAURA / JAY]</span> | |||
* New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc. | * New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc. | ||
5th Anniversary: TBD | |||