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= The problem: video stuck in black boxes and walled gardens<br> = | = The problem: video stuck in black boxes and walled gardens<br> = | ||
'''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed | '''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | ||
'''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br><br> | '''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br><br> | ||
= All that's set to change. Unlocking video's 21st century potential.<br> = | = All that's set to change. Unlocking video's 21st century potential.<br> = | ||