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New tools like HTML5 allow us to make video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | New tools like HTML5 allow us to make video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | ||
= The problem: black boxes and walled gardens<br> = | = The problem: black boxes and walled gardens<br> = | ||
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'''All this traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | '''All this traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | ||
= All that's set to change. Unlocking video's 21st century potential.<br> = | = All that's set to change. Unlocking video's 21st century potential.<br> = | ||
'''New open video tools and standards like HTML5 allow us to throw open this closed black box. '''And weave video right into the fabric of the social web. As influential industry players move away from closed platforms like Flash, and as the devices people use to watch and produce video continue to rapidly evolve, the stars are aligning to build a more open video future. '''This represents a unique opportunity to take video in a whole new direction.''' What's needed now are the skills and artistic vision to innovate and give the world a taste of what's possible.<br> | '''New open video tools and standards like HTML5 allow us to throw open this closed black box. '''And weave video right into the fabric of the social web. As influential industry players move away from closed platforms like Flash, and as the devices people use to watch and produce video continue to rapidly evolve, the stars are aligning to build a more open video future. '''This represents a unique opportunity to take video in a whole new direction.''' What's needed now are the skills and artistic vision to innovate and give the world a taste of what's possible.<br> | ||
= Introducing Mozilla's open video lab. Where hackers meet film-makers. Fall in love. And make beautiful babies.<br> = | = Introducing Mozilla's open video lab. Where hackers meet film-makers. Fall in love. And make beautiful babies.<br> = | ||
'''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. Using Mozilla's convening power to gather the world's most talented open video developers with independent filmmakers in an open source laboratory. Together they'll produce a series of episodes and | '''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. Using Mozilla's convening power to gather the world's most talented open video developers with independent filmmakers in an open source laboratory. Together they'll produce a series of episodes and reference implementations that showcase what's possible. And create a lasting open source video toolset the world can use to innovate, adapt and build on in future.<br> | ||
Lead by open source cinema pioneer Brett Gaylor, WebMadeMovies will mash up storytelling about the open web with other social media and new open video players that marry the message to the medium. Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. <br> | Lead by open source cinema pioneer Brett Gaylor, WebMadeMovies will mash up storytelling about the open web with other social media and new open video players that marry the message to the medium. Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. <br> | ||
= Imagine video that behaves like the web<br> = | = Imagine video that behaves like the web<br> = | ||
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Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, open standards and imagination.<br> | Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, open standards and imagination.<br> | ||
= "Popcorn" and "butter": open video tools that taste great. And build the future.<br> = | = "Popcorn" and "butter": open video tools that taste great. And build the future.<br> = | ||