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Websites/Taskforce/Proposals/Domain Name Strategy: Difference between revisions
Websites/Taskforce/Proposals/Domain Name Strategy (view source)
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*The most important thing to avoid is 404 (file not found) errors when searchers click on Mozilla site links that show up on the search engine response page (SERP) | *The most important thing to avoid is 404 (file not found) errors when searchers click on Mozilla site links that show up on the search engine response page (SERP) | ||
*Use a permanent 301 redirect to redirect the pages on the old site to the new site. This also lets Google know all the pages have officially moved.<br> | *Use a permanent 301 redirect to redirect the pages on the old site to the new site. This also lets Google know all the pages have officially moved.<br> | ||
*Change all internal site links to point to the correct domain | *Change all internal site links to point to the correct domain | ||
*Use link checking software to find any broken links | *Use link checking software to find any broken links | ||
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References http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html http://www.clickz.com/clickz/column/1699947/seo-best-practices-when-moving-web-site http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains<br> | References http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html http://www.clickz.com/clickz/column/1699947/seo-best-practices-when-moving-web-site http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains<br> | ||
Also a recent quote from Matt Cutts of Google: <br> | Also a recent quote from Matt Cutts of Google: <br> | ||
''When done correctly, a 301 redirect shouldn't cause any drop in traffic, says Matt Cutts, a Google software engineer. He says instead of moving its entire website at once, Evo would have been better off moving the site very slowly, starting with the least-trafficked areas of its website. Changing something like the structure of a site during a move can also cause problems. "If someone changes to a new template, that can affect the rankings," says Cutts. "Sometimes it takes Google a little while to figure out how best to process, index, and rank a page."''<br> | ''When done correctly, a 301 redirect shouldn't cause any drop in traffic, says Matt Cutts, a Google software engineer. He says instead of moving its entire website at once, Evo would have been better off moving the site very slowly, starting with the least-trafficked areas of its website. Changing something like the structure of a site during a move can also cause problems. "If someone changes to a new template, that can affect the rankings," says Cutts. "Sometimes it takes Google a little while to figure out how best to process, index, and rank a page."''<br> | ||
<br> | And input from Rand Fishkin of SEOmoz on our particular case:<br> | ||
<br> | ''On the switch over - I suspect it will be relatively painless, but you might want to do as Google recommends and switch part of the content first, then move over in batches, rather than all at once. You can see Matt Cutts discussing this in an Inc article recently...It's not critical, IMO, but it might save some pain in that "Google's figuring things out" timeframe.''<br> | ||
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