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Mobile/Fennec/CameraCampaignBrief

70 bytes added, 21:39, 29 September 2011
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The campaign will help introduce Firefox to a more mainstream audience by showing off impressive technologies in a digestible way since Firefox for Android currently has a developer/tech-enthusiast following. Photo sharing apps are popular with mainstream audiences, and this campaign will give users an easy and fun way to capture, alter, and share. The Camera UI allows websites to integrate a camera functionality directly into the site, eliminating the need to use a separate camera app. This feature would make Firefox an engaging mobile browser because it offers web pages new opportunities to use the camera functionality for taking pictures, scanning, augmented reality, and more. <br>
<br> === Key Message === Firefox for Android is a fun and innovative browser
== Objectives &amp; Metrics<br> ==
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