Webmaker/2013plans: Difference between revisions

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 == Product definition ==
 <br>
-Marketing explanation: '''Mozilla Webmaker helps you make cool stuff using other stuff that you've shot on your phone or gathered from across the web.'''
+Rocket: '''Web pages that move: videos, slideshows and animated web pages that pull content and code from across the web.'''
-Unique value proposition: Web pages that move -- videos and slide shows that '''pull together and animate web pages, maps, photos, songs and videos'''. Imagine Popcorn meets Prezi meets Tumblr meets Emacs.
+Payload: People start making videos, slideshows, etc. that could only be made with the open technology of web. They pull material via URLs + APIs. They're remixable. They work across your phone, you social networks, everywhere. And they show how the web works.
-Typical maker: A creative self starter who makes and shares content on the web. Likes to tinker and try things. ''(<-- this still needs alot of refining)'' This is the core audience for our tools.
+== Audience ==
+<br>
-Typical mentor: A enthusiastic teacher or techie who likes to get other people's creative juices going using the web. ''(<-- this still needs alot of refining)'' This is the core audience for our mentor community.
+Makers: Creative self starters with something to say or show. They already make and share content on the web -- blogs, video, slideshows, games. Or, they make things offline that they want to show online -- robots, models, drawings, Makie dolls. They like to tinker and try things. Over time, they become excited (and maybe even addicted) to the creative and technical possibilities only the open web can provide. ''this is core audience for our tools''
-We know we're winning if: we get to 5 million users, 1 million makers and 25,000 mentors by 2014. ''(<--this still feels a little unambitous)''
+Mentors: Enthusiastic teachers and techies who like to get other people's creative juices going using the web. They already understand the creative and technical freedoms that the web offers -- at least at an intuitive level. They want to use these freedoms to teach, to inspire and empower (young) people. This is the core audience for our mentor community.
-'''Main changes in 2013:''' Thimble + Popcorn Maker + Xray Goggles more tightly integrated, will seem like same tool in many instances. Webmaker.org becomes a) showcase for best content people make and b) jumping off point for remixing and learning. Also: we start to look like a distributed social network, infecting Tumblr, Twitter, Pinterest, Facebook with remixable Webmaker content that invites you to click the remix button (and pops you out onto Webmaker.org when you do). Hive + Code Party merge into ongoing global community of mentors with local roots.
+We know we're winning if: more and more people use, expect and demand the technical and creative freedoms offered by open technologies. We wan 5 million users, 1 million webmakers and 25,000 mentors by 2014. ''(<--this still feels a little unambitous)''
+== Main changes in 2013 ==
+* We will focus on 'animating the web'. Popcorn-powered videos, slideshows, etc. have caught people's attention. We will make these our core differentiating feature.
+* Thimble + Popcorn Maker + Xray Goggles will become more tightly integrated. Your Popcorn video will come wrapped in a Thimble paged editable with Goggles.
+* Webmaker.org will become a) showcase for best content people make and b) jumping off point for remixing and learning.
+* Also: we will start to look like a distributed social network, infecting Tumblr, Twitter, Pinterest, Facebook with remixable Webmaker content that invites you to click the remix button (and pops you out onto Webmaker.org when you do).
+* Hive + Code Party will merge into ongoing global community of mentors with local roots. This will be core to the movement building side of Webmaker.
+* Webmaker will tie into the bigger maker movement more explicitly. We'll both fuel and draft in the wind of the bigger movement, much as Firefox did with open source.
 == Top level 2013 goals  ==