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== Market Insights from the Product Marketing Strategy Team == | == Market Insights from the Product Marketing Strategy Team == | ||
=== Desktop / Platform === | |||
==== Microsoft ==== | |||
* Nokia is reportedly planning to announce a Windows RT tablet codenamed Sirius [http://www.informationweek.com/windows/microsoft-news/nokia-microsoft-plan-new-windows-rt-tabl/240160554], providing more context to Microsoft's acquisition of Nokia along with Nokia's logistics, supply-chain, distribution and partnerships worldwide [http://thenextweb.com/microsoft/2013/09/03/microsoft-buying-nokia-is-as-much-about-tablets-as-it-is-about-smartphones/], as Microsoft prepares to launch Windows 8.1 and potentially Surface 2 and Surface Pro 2 [http://www.designntrend.com/articles/7603/20130903/windows-8-1-release-microsoft-surface-2-pro-2-rumors-tablets-and-software-to-debut-together.htm]. | |||
==== Google ==== | |||
* Google appears to be using user agent sniffing to deliver different experiences to different browsers rather than responsive design frameworks. Google also appears to be forcing IE10 to run in IE9 standards mode on the News page and header layout for pages delivered to mobile requires WebKit-specific CSS. [http://www.zdnet.com/what-microsoft-and-googles-youtube-row-says-about-the-future-of-web-development-7000019738/] | |||
==== Apple ==== | |||
* Apple acquired data-compression company from Sweden, AlgoTrim. [http://techcrunch.com/2013/08/28/apple-reportedly-acquires-swedish-firm-algotrim-a-company-that-does-mobile-media-and-data-compression/] Algotrim's products enable decompression and compression for video and image processing in real time. It also provides advanced solutions for images like super resolution and computational imaging. | |||
==== Facebook ==== | |||
* While Twitter hashtags help drive exposure on the social network, new data from EdgeRank shows that Facebook hashtags have the opposite effect, providing no extra exposure or no viral reach. [http://edgerankchecker.com/blog/2013/09/hashtags-on-facebook-do-nothing-to-help-additional-exposure/] EdgeRank's hypothesis is that the difference arises in how the hastags are used - hashtags are often used in promotional material which does the job of branding, but results in less engagement, less clicks and less Reach. | |||
=== Mobile === | === Mobile === | ||