Engagement/Lifecycle Marketing: Difference between revisions

Engagement/Lifecycle Marketing (view source)

Revision as of 22:25, 5 March 2014

489 bytes added , 5 March 2014

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-= Core Functional Areas =
+= Our Audiences =
-'''Relationship development'''
+===Users===
+Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy.  They also act as a pool for new supporters and contributors.
-We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.
+Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.
-'''Advocacy and Activation'''
+===Supporters===
+Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Affiliates, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.
-We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affiliates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.
+Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.
+===Contributors===
+Mozilla contributors are volunteers who use their time and skills to impact Mozilla's key
+initiatives and influence the overall health of the Web.  They help provide massive scale and create the Internet the world needs through participation in our functional areas, local participation and programs like Mozilla Reps.
+Community Engagement is focused on growing and rallying this contributor base, building relationships with potential contributors and connecting them with volunteer opportunities.
-'''Community Leadership'''
-We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.
 == Underlining Supporting Programs (spans all three core areas) ==