View source for Engagement/Integrated Marketing

== What is Integrated Marketing? ==

Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. We have also defined [[Engagement/Integrated Marketing/Definitions|key words]] so that we are all using the same language to describe our projects.

Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement.

== Process Steps ==

# [[Engagement/Integrated Marketing/Fleshing_Out|Fleshing out your idea]][[Image:folder-green-idea.png|48px]]
# [[Engagement/Integrated Marketing/Prioritizing|Prioritizing our projects]]
# [[Engagement/Integrated Marketing/Getting_Started|Getting started on your new project]]
# [[Engagement/Integrated Marketing/Managing|Managing your project]]
# [[Engagement/Integrated Marketing/Closing|Closing out your projects]]

The integrated marketing process is by no means is supposed to be perfect as we will continue to evolve and improve over time. [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!