View source for Drumbeat/allhands presentation

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==Summary==

* '''Mozilla Drumbeat:''' 
** ''Connect inspiring projects & people that make the web better and more open''
** ''Build a global community using technology to help internet users understand, participate and take control of their online lives''
** ''Expand Mozilla's open DNA & magic to new communities, new ways to participate, & new breakthroughs and challenges''

* '''Main activities in 2010:''' Launch an initial slate of featured Drumbeat projects, create an online presence where people can participate and propose new projects, & establish Drumbeat events as "the place to be" for those inventing the open internet's future. 
* '''Topics and scope:''' Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web.

= 2010 Goals: =
* '''Introduce Drumbeat to the world'''
* '''Build and energize the Drumbeat community'''

== 2010 Objectives == 

===Find & set up projects that excite us. Mostly from people we don't know yet.===
* '''Activity''': Start with a set of inspiring "bootstrap" projects that show what we mean & deliver early impact.
** Metric: 5 inspiring & fully articulated projects ready for the beta website launch, with robust workspaces that attract participation

* '''Activity''': Use those sample projects to help get great new projects into the pipeline.''
** Metric: 100 great project ideas submitted into the funnel
** Metric: 10 of those that gather enough community support to develop into fleshed-out featured Drumbeat projects
** Metric: 250 community members actively contributing time & expertise to these projects
** Metric: $30,000 in donations to projects

===Establish Drumbeat events as places where the future of the internet is being invented.===
* '''Activity''': Launch the 2010 Mozilla Drumbeat Festival to celebrate successes, sprint on projects & invent the internet's future. 
** Metric: Shift the conversation. Set the open Internet agenda through Festival talks, videos & featured projects. 
** Metric: Raise the profile of projects & people featured at the Festival
** Metric: Increase newsletter subscribers, donations & site contributors 25%  from Festival "bump" & profile-raising.

* '''Activity''': Use local events to identify local leaders and projects to feed into the Drumbeat project pipeline.
** Metric: Participate in # local events and presentations
** Metric: Empower # Drumbeat community members to host their own local events & showcase Drumbeat in existing events like Ignite & BarCamp

===Build and evolve a flexible online platform to support Drumbeat projects & events.===
* '''Activity''': Provide an online home & workspace for Drumbeat projects to recruit helpers & drive participation.
** Metric: size of the Drumbeat community, especially 'innovation ninjas' running projects and providing expert help.
** Metric: number of people voting on projects, subscribing to newsletter, etc.

* '''Activity''': Drive compelling stories about Drumbeat projects across a broad range of social media & partner sites
** Metric: 5000 newsletter subscribers (Q1:1000 Q2:2000 Q3:4500 Q4:5000)
** Metric: Mentions of Drumbeat projects in earned media & important sites and blogs we like