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CommSquared/PR: Difference between revisions
→What's the role of a PR practitioner?
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* building product awareness: generate attention and inform about new releases, stimulate demand,... | * building product awareness: generate attention and inform about new releases, stimulate demand,... | ||
== What's the role of a PR | == What's the role of a PR person? == | ||
A PR person plans, develops, implements PR strategies and defines their objectives and their targets. | A PR person plans, develops, implements PR strategies and defines their objectives and their targets. | ||
The function may include, among others, and depending on the company: | The function may include, among others, and depending on the company (we've put in bold what you would be doing as a CommSquared person): | ||
* researching and analyzing strategic data (e.g., market intelligence, benchmarking, public opinion studies) | * researching and analyzing strategic data (e.g., market intelligence, benchmarking, public opinion studies) | ||
* redacting and distributing news releases to mass media | * '''creating local content: finding local developers and user stories to case study in order to pitch local media''' | ||
* gathering and analyzing media coverage | * '''proposing calendars about local opportunities to pitch local media''' | ||
* liaising with internal (inside the company: e.g. | * '''redacting and distributing news releases to mass media & partners''' | ||
* updating information on the company's channels: website, social networks, internal magazine | * '''gathering and analyzing media coverage''' | ||
* '''liaising with internal (inside the company: e.g. spokespeople) and external agents (e.g. Press, partners)''' | |||
* '''updating information on the company's channels: website, social networks, internal magazine...''' | |||
* organizing events | * organizing events | ||
* sourcing and generating sponsorships | * sourcing and generating sponsorships | ||
All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | ||
CommSquared members will mostly focus on redacting and distributing press releases, liaising, and sourcing. | CommSquared members will mostly focus on redacting and distributing press releases, liaising, and sourcing. | ||