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CommSquared/PR: Difference between revisions
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The latter established the first definition of public relations in the early 1900s: "a management function which tabulates public attitudes, defines the policies, procedures, and interests of an organization followed by executing a program of action to earn public understanding and acceptance." | The latter established the first definition of public relations in the early 1900s: "a management function which tabulates public attitudes, defines the policies, procedures, and interests of an organization followed by executing a program of action to earn public understanding and acceptance." | ||
Nowadays contemporary definitions tend to think beyond Bernay's traditional approach, strongly influenced by crowd psychology, in favor of communication and relationship building. | |||
At Mozilla we turn to PR to maintain our organization’s reputation with the market, users, developers, and influencers. Much like how we develop our products in the open, we strive to communicate in an open and transparent way: reporters have direct access to information on wikis and attend public project meetings, providing information and context as-it-happens. | At Mozilla we turn to PR to maintain our organization’s reputation with the market, users, developers, and influencers. Much like how we develop our products in the open, we strive to communicate in an open and transparent way: reporters have direct access to information on wikis and attend public project meetings, providing information and context as-it-happens. | ||