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→How to: write a fancy blog post in 10 tips
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= How to: | = '''How to: write a fancy blog post in 10 tips''' = | ||
Empower your message and clarify your opinion by following those few tips: | |||
== '''Substance''' == | |||
# Develop a unique and documented standpoint: your post has to bring something new to the party, whether it is your personal skills, your experience or your disruptive opinion. | |||
# Help your audience: don’t be generic; your post has to meet the needs of a specific audience. You may use metrics to narrow this audience and find out about its expectations. | |||
# Put yourself in the mindset of your reader: increase your post’s user value by thinking like you are the reader. | |||
# Don’t be tacky: preserve your credibility by avoiding any coarse or indelicate catchphrase. | |||
== '''Form''' == | |||
# Write a clear and punchy opening: most readers only read the headlines. You want them to get into the whole post, so be concise and choose a self-explanatory title: simple is better than fun. | |||
# Organize your post: order your content into sections and paragraphs, use bulleted lists, etc; those will make your post easier to read. | |||
# Pick up a relevant image: a visual illustration triggers emotions and makes your message more powerful. | |||
# Enrich your post with links, data, expert quotes, customer testimonials, opinions of influencers, etc.: your credibility will be increased and your standpoint will appear stronger. | |||
# Optimize your post: carefully choose categories and tags that will make your post easy to reference. | |||
# Call-To-Action: involve your reader; comments,... | |||
== '''Call to action''' == | |||
Now that you've gained your leadership, readers are hooked on your post and even regularly check your updates, what do you want them to do? | |||
you have several options in order to answer that question and not only use your leadership, but also empower your readers : | |||
* links: expand your readers' horizons by connecting your post to an event, a cause, a manifesto, anything relevant to your content. | |||
* comments: ask for direct contribution and engage your reader into commenting your blog post! That's a classic one but definetly a keeper :) | |||
* share: engage your readers into sharing your blog post on social media! | |||
* contribute: we at Mozilla have a vivid community, covering many activities your reader may be excited about: connect your blog post to those contributions and engage your reader into developing its own impact! | |||
'''Most importantly: have fun and be passionate about what you're writing. It's all about sharing, enjoy :D''' | |||