Engagement/Product Marketing: Difference between revisions

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|teamtitle=Product Marketing
|teamtitle=Product Marketing
|teampagelocation=Engagement/Product_Marketing
|teampagelocation=Engagement/Product_Marketing
|teamlead=David Slater
|teamlead=John Bernard
|mailinglist=macarons at mozilla dot com
|mailinglist=pmm at mozilla.com
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention.   
Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.   
}}<section end=summary />
}}<section end=summary />


== Team Roster ==
== Team Roster ==
{| class="fullwidth-table"
{| class="fullwidth-table"
  | style="background:#EFEFEF; width:30%" | '''Name'''
  | style="background:#EFEFEF; width:20%" | '''Name'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:30%" | '''Project Assignments'''
  | style="background:#EFEFEF; width:40%" | '''Project Assignments'''
  |-
  |-
  |Jaclyn Fu
  |John Bernard
  |jfu at mozilla dot com
  |jbernard at mozilla.com
  |California, US
  |London, UK
  |Mobile
|Director of Marketing Firefox OS
|-
|Sakina Groth
|sgroth at mozilla.com
|Boca Raton, US
  |Product Marketing Strategy
|-
|Natalia Martinez-Winter
|natalia at mozilla.com
|Paris, France
|Channel Marketing Manager, MEA
|-
|Diana Livits
|dlivits at mozilla.com
|Toronto, Canada
|Apps Partner Marketing
|-
|Marcia Zikan
|mzikan at mozilla.com
|Sao Paulo, Brazil
|Channel Marketing Manager, LATAM
  |-
  |-
  |Dan Horner
  |Vik Iya
  |dhorner at mozilla dot com
  |viya at mozilla.com
  |London, UK
  |London, UK
  |Apps and Add-ons
  |Senior Project Manager, Firefox OS
|-
|Grace Jimenez
|gjimenez at mozilla dot com
|California, US
|Rapid Release and Sync
  |-
  |-
  |Gregory Jost
  |Niran Amir
  |gjost at mozilla dot com
  |namir at mozilla.com
  |Paris, FR
  |Mountain View, US
  |Europe, Partners, Marketing Reps (REMO), F1
  |Channel Marketing Manager, Firefox Marketplace
  |-
  |-
  |Laura Mesa
  |Jane Hsu
  |lmesa at mozilla dot com
  |jhsu at mozilla.com
  |California, US
  |Taipei, Taiwan
  |Firefox Desktop
  |Channel Marketing Manager, China & APAC
  |}
  |}
== Projects ==
{| class="fullwidth-table"
| style="background:#EFEFEF;" width=25% |'''Project Name'''
| style="background:#EFEFEF;" |'''Description'''
| style="background:#EFEFEF;" width=25% | '''Primary Contact'''
|-
| Marketing Reps (REMO SIG)
| A part of the Mozilla Reps program will be dedicated to marketing and research activities and lead to the creation of an Engagement "task force" composed of local Mozilla Reps.
| Gregory Jost
|-
| [[Engagement/Feature_Based_Communications/|Feature Based Communications and Engagement]]
| Moving to silent updates in Firefox changes the communications and engagement strategy for our users, the press and developers to a feature based model.
| Laura Mesa
|}


== How can you get involved? ==
== How can you get involved? ==


=== Contact Us! ===
=== Contact Us! ===
* Product Marketing Mailing List: macarons at mozilla dot com
* Product Marketing Mailing List: pmm at mozilla.com
* Engagement Mailing List: marketing at mozilla dot com
* Engagement Mailing List: marketing at mozilla.com
* Team IRC Channel: [irc://irc.mozilla.org#marketing #marketing]
* Team IRC Channel: [irc://irc.mozilla.org#pmm #pmm]


=== Join the Marketing Reps Program ===
=== Join the Marketing Reps Program ===