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 = Choice Campaign =
-This page covers details of the Five Years of Firefox Project. The page acts a a repository for project information, milestone tracking and dependencies. The  5th anniversary of the Firefox 1.0 release is on November 9, 2009.
+The European Commission has ruled that users of a Windows PC in Europe who are
+still browsing the Web with IE browser will see a Browser Choice screen to make
+an active choice for a new browser.
+In conjunction with the settlement and the "ballot screen" and the
+"browserchoice.mozilla.org" (See bug 537227) projects, Mozilla's Marketing
+community will launch the "Open To Choose" campaign to promote further
+awareness about the choice users have.  The campaign will function primarily as
+a blogging campaign on a new Mozilla website.
+The domain will be: opentochoice.org
 = Goals  =
-* Tell our story on why we're here, what we've accomplished and where we're going.
+* Make people aware of browser choice and why it’s important
-* Bring awareness of Firefox's impact on the individual web experience and the browser industry as a whole
+** Ensure people can actively make an informed choice – “Rock the Vote”
-* Celebrate our accomplishments and come together even stronger for the next exciting chapter
+* Create or amplify association with a Web that has human values
+** Start a longer-term story arc, provide on-ramps for people to engage with Mozilla
-= Elements  =
-The 5 Years campaign will be based around the following key elements:
+=Strategy=
+* Lead by our beliefs: we’re helping people take control over their experience and be who they want to be
+* Create a strong high-level core framework that enables local autonomy
 === Website  ===
-* Page will be hosted on Spread Firefox (URL: www.spreadfirefox.com/5years)
+* Page will be hosted at opentochoice.org (.com and .net have also been purchased).
-* Design is being created by Sean Martell (Mozilla Designer). See below.
+* Bug to get url on Moz servers: https://bugzilla.mozilla.org/show_bug.cgi?id=545957 (probably need a cert for WP logins)
+* Design is being done by Sean Martell.
 * Development will be out sourced to Zemoga. See below.
+* V1.0 wireframes: https://wiki.mozilla.org/File:Moz_choice_wireframes_100217_revised.PDF
-=== Video  ===
-* Short video which tells our story in a compelling, entertaining, and engaging way.
-* Rough structure includes: showing what the web was like in 2004, explaining the process of how Firefox was built and spread around the globe, what we've accomplished in the last 5 years and our vision for the future.
-* The video will be made available to all our l10n teams to work on localizing subtitles.
 === Community Participation  ===
+Please join the Choice POWER Team to ensure that all over Europe are aware of the Browser Choice screen and how important it is to choose the browser.  More details and sign up can be found [https://guides.mozilla.org/Marketing/OpentoChoice here].
-=== Marcom  ===
+=== Communications Strategy ===
+The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences.
-*Ways we'll spread the word about this celebration
+Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media).  See [https://guides.mozilla.org/Marketing/OpentoChoice/CommsPlan here] for complete details.
-**Start Page snippet (running for the entire month): "Firefox is turning 5! Join the celebration".
-**Promo on First Run/What's New pages
-**Other mozilla.com links
-**Promotion via Mozilla Blog and employee blogs
-**Spread Firefox
-**Social channels - Facebook, Twitter, etc
-**PR to tech and mainstream
-** Tag agreed: "#Firefox5"
 = Dependencies  =
-=== Marketing/Evangelism ===
+* Jane - Project Co-rd
-* Jane - Project Manager
+* Sean Martell- Web Design
-* WhyWaitDigital - Web Design
+* Irina - Community Participation
-* Irina - Community Partipation
+* Morgamic - Mozilla Web Dev
+* Carlos - Zemoga Web Dev
+* Stephen D - QA
+* Matthew Z - IT
+* Blake - Metrics
+* Seth, Stas, Pascal C - L10n
 === Design ===
+* Sean Martell is the design lead.
+====Phase V0.5 ====
+* Phase V0.5 ready - view design here: http://mozilla.seanmartell.com/opentochoice/opentochoice-blog-final.jpg
+* Assets:
+** http://mozilla.seanmartell.com/opentochoice/opentochoice-blog-final.psd
+** http://mozilla.seanmartell.com/opentochoice/opentochoice.eps
+** http://mozilla.seanmartell.com/opentochoice/font.zip
+====Phase V1.0 ====
+* Currently being worked on - to be completed Feb 18.
 === Legal ===
@@ Line 59: / Line 68: @@
 === WebDev ===
-* Development will be out sourced to Zemoga
+* Development is out sourced to Zemoga
-* Zemoga to start work Feb 12th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
+* Zemoga to start work Feb 16th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work
-* Specs XXX
+* V1.0 wireframes: https://wiki.mozilla.org/File:Moz_choice_wireframes_100217_revised.PDF
+* Bugs filled:
+** Choice Campaign Database script: https://bugzilla.mozilla.org/show_bug.cgi?id=546787
 === l10n ===
-* XX
+*Target Locales
+** We will start with 5 locales to translate the letter:  de, es, fr, it, and pl. For Monday Feb22.
+** We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more.
+* Bugs:
+** Localize "opentochoice.org" Marketing Campaign V0.5 https://bugzilla.mozilla.org/show_bug.cgi?id=546587
 === Metrics ===
 * Blake assisting us with getting metrics in place:
-* Bug:
+* Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=546587
 === QA ===
-* Stephen D & Tim on board. Test plan built - will ask l10n communities to help with testing.
+* Stephen and Krupa attended kick off meeting.
-* https://intranet.mozilla.org/Marketing/5Years/TestPlan
+* Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari
+* Zemoga also can do some testing (mike can you add here)
+* '''Test plan here:''' https://wiki.mozilla.org/QA/Execution/Web_Testing/ChoiceCampaign/Test_Plan
 === IT ===
@@ Line 78: / Line 98: @@
 = Schedule  =
-SHIP SCHEDULE - COMING
+SHIP SCHEDULE
+* Website version V0.5 -- EN: Feb 19th
+* Website version V0.5 -- DE/FR/IT/ES/PL: Feb 22
+* Website version V0.5 -- Other locales: TBC
+* Website version V1.0 -- EN: TBC
+* Website version V1.0 -- DE/FR/IT/ES/PL and more: TBC
+* Website:
+** Design V0.5:
+*** V0.5 Design completion - Feb 15: DONE
+** Functionality:
+*** Twitter account / hashtag
+*** Email sign up
+** Design V1.0:
+*** V1.0 Design completion - Feb 18:
+** Functionality:
+*** Community asset sharing
+*** Twitter stream
+*** Recent blog posts
+* Copy:
+** Copy V0.5:
+*** V0.5 Copy completion - Feb 17: DONE
+** Copy V1.0:
+*** V1.0 Copy completion - Feb ?: TBC
+*** EN Snippet copy ready - Feb 19:
+* Web Dev Zemoga Team:
+** Dev V0.5:
+** Web dev V0.5 begin: Feb 16
+** Web dev V0.5 end: Feb 18
+** Web dev V0.5 QA: Feb 19
+** Dev V1.0:
+** Web dev V1.0 begin: Feb 19
+** Web dev V1.0 end: TBC
+** Web dev V1.0 QA: TBC
+* Web Dev - Mozilla Team
+** TBC
+* L10n:
+*** Po file (+ snippet) creation starting - Oct 21
+* QA:
+** Test plan:
+** Functional plan:
+** Web dev release planning:
+* Marcomm:
+** Community Marketing Call announcement - Mar 3
+** blog.moz goes live - Feb 23rd
+** Open letter mailed out to influencers and press - Feb 22