Confirmed users, Bureaucrats and Sysops emeriti
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Choice Campaign: Difference between revisions
→Communications Strategy
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community will launch the "Open To Choose" campaign to promote further | community will launch the "Open To Choose" campaign to promote further | ||
awareness about the choice users have. The campaign will function primarily as | awareness about the choice users have. The campaign will function primarily as | ||
a blogging campaign on a new Mozilla website. | a blogging campaign on a new Mozilla website. | ||
The domain will be: opentochoice.org | |||
= Goals = | = Goals = | ||
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=== Community Participation === | === Community Participation === | ||
=== | Please join the Choice POWER Team to ensure that all over Europe are aware of the Browser Choice screen and how important it is to choose the browser. More details and sign up can be found [https://guides.mozilla.org/Marketing/OpentoChoice here]. | ||
=== Communications Strategy === | |||
The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences. | |||
Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media). See [https://guides.mozilla.org/Marketing/OpentoChoice/CommsPlan here] for complete details. | |||
= Dependencies = | = Dependencies = | ||
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* Irina - Community Participation | * Irina - Community Participation | ||
* Morgamic - Mozilla Web Dev | * Morgamic - Mozilla Web Dev | ||
* Carlos - | * Carlos - Zemoga Web Dev | ||
* Stephen D - QA | * Stephen D - QA | ||
* Matthew Z - IT | * Matthew Z - IT | ||
* Blake - Metrics | * Blake - Metrics | ||
* Seth | * Seth, Stas, Pascal C - L10n | ||
=== Design === | === Design === | ||
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* Zemoga to start work Feb 16th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work | * Zemoga to start work Feb 16th. Carlos at Zemoga and Iain from RMM London (+Jane from Mozilla) will Project manage the work | ||
* V1.0 wireframes: https://wiki.mozilla.org/File:Moz_choice_wireframes_100217_revised.PDF | * V1.0 wireframes: https://wiki.mozilla.org/File:Moz_choice_wireframes_100217_revised.PDF | ||
* Bugs filled: | |||
** Choice Campaign Database script: https://bugzilla.mozilla.org/show_bug.cgi?id=546787 | |||
=== l10n === | === l10n === | ||
*Target Locales | *Target Locales | ||
** We will start with 5 locales to translate the letter: de, es, fr, it, and pl. For Monday Feb22. | ** We will start with 5 locales to translate the letter: de, es, fr, it, and pl. For Monday Feb22. | ||
** We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more. | ** We will then start an opt-in thread on the dev-l10n newsgroup for other locales who choose to participate) possibly 17 more. | ||
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* Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari | * Browsers to be tested: IE 7 and 8, latest versions of Fx, Chrome and Safari | ||
* Zemoga also can do some testing (mike can you add here) | * Zemoga also can do some testing (mike can you add here) | ||
* | * '''Test plan here:''' https://wiki.mozilla.org/QA/Execution/Web_Testing/ChoiceCampaign/Test_Plan | ||
=== IT === | === IT === | ||
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= Schedule = | = Schedule = | ||
SHIP SCHEDULE - | SHIP SCHEDULE | ||
* Website version V0.5 -- EN: Feb 19th | |||
* Website version V0.5 -- DE/FR/IT/ES/PL: Feb 22 | |||
* Website version V0.5 -- Other locales: TBC | |||
* Website version V1.0 -- EN: TBC | |||
* Website version V1.0 -- DE/FR/IT/ES/PL and more: TBC | |||
* Website: | * Website: | ||