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| === Community Participation === | | === Community Participation === |
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| This week's focus is getting the Open to Choice campaign off the ground. We need your help. Here's how:
| | Please join the Choice POWER Team to ensure that all over Europe are aware of the Browser Choice screen and how important it is to choose the browser. More details and sign up can be found [https://guides.mozilla.org/Marketing/OpentoChoice here]. |
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| *'''Communicate & share your take:'''
| | === Communications Strategy === |
| **Write a blog post on your local community website and/or personal blog about the letter.
| | The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences. |
| **Write about open to choice on your favourite social networks.
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| **Comment on the [http://opentochoice.org/en/ open letter] (either as a comment on opentochoice.org or on your blog sending a trackback to the campaign site).
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| **Write about open to choice on your favourite social networks.
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| **Write to bloggers, local media informing them about the open letter
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| *'''Localize!'''
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| **Translate open letter (if you haven't already; languages already
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| covered: en, de, fr, sp, it, pl, ro).
| | Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media). See [https://guides.mozilla.org/Marketing/OpentoChoice/CommsPlan here] for complete details. |
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| *Translate affiliate buttons -- strings pending!
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| **Send translations to browserchoice@mozilla.org.
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| *'''Promote:'''
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| **Follow [http://twitter.com/opentochoice @opentochoice] and retweet (if you haven't already)
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| **Start a thread in technology and FLOSS related forums and mailing
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| lists about the browser choice screen.
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| *'''Research & Report:'''
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| *Do some research on future local events and the possibility of
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| bringing Open to Choice there (doing a talk, having a booth, having a flyer distributed in the welcome pack, putting a banner on the event front page)
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| *Become a browser choice screen watcher: did you see the browser
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| choice screen pop-up on your screen? Send us an email, post it on your blog, Tweet about it (use the #opentochoice tag). Give details (country, time of day, choice of browser).
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| = Dependencies = | | = Dependencies = |