Confirmed users, Bureaucrats and Sysops emeriti
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Choice Campaign: Difference between revisions
→Communications Strategy
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The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences. | The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences. | ||
Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media). | Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media). See [https://guides.mozilla.org/Marketing/OpentoChoice/CommsPlan here] for complete details. | ||
= Dependencies = | = Dependencies = | ||