Drumbeat/Project roadmaps

WebMadeMovies

End of 2011

High-profile productions that showcase open video as the new standard in interactive.

• 5+ high-profile productions that demonstrate open video's potential.
• Open video tools like pocorn.js exist in the wild. Other developers building on our work.
• A vibrant, bustling studio / lab. Independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers, graphic designers -- all working as a team.
• Buzz. WebMadeMovies productions at festivals and interactive events like Sundance, TIFF, IDFA and SXSW.
• People referencing open video instead of Flash when pointing to best of breed interactive productions.

End of 2010

Reference implementations that demonstrate what's possible.

• 6+ compelling open video demos and reference implementations.
• Filmmakers want to work with us. Bringing their productions and funding to the lab.
• "Mozilla Movies" episodes released and providing compelling content for demos.
• Filmmaker community also contributing content around "open web heroes" and themes.
• Popcorn.js 0.9 released.

Sep 2010

Early demos and active development.

• 3 demos and episodes complete.
• Active developer community in place. Building up a deeper pool of developer talent.
• Building popcorn.js. Software sprints completed in Toronto, Brazil, Lebanon and New York.
• Course devoted to WebMadeMovies underway at Seneca College.
• Recruiting filmmakers.

School of Webcraft

End of 2011 


School of Webcraft recognized as leading-edge developer training and certification. People getting jobs.

• P2PU Webcraft brand recognized by learners & employers
• 150 - 200 courses per semester
• 10,000+ community members
• Credentials awarded for skills, attitudes and knowledge
• First employment success stories emerge
• Global. Courses in multiple languages. Participants around the world,
esp. Brazil, South Africa and India

End of 2010 


More courses, more languages. First badges teed up for Jan 2011.

• 500+ applicants for January semester
• 25+ courses
• Courses mapped to open web developer competencies
• First badges and accreditation Improved intake for organisers and participants
• Localisation underway.
• Two courses in Portuguese.
• Drumbeat Brazil introducing mentors and learners Initial outreach to industry / employers complete

September 2010


First full semester launches. Marketing push to build buzz.

• 12+ courses 200+ participants 3 languages (English, Portuguese and German)
• Initial developer "competency map"
• Mix of beginner and advanced skills
• Trial assessment of "hacker habits"
• Buzz on tech, design and lifestyle blogs. Attracting interesting participants.

Universal Subtitles

End of 2011

The definitive open toolset for subtitle and caption creation.

• 100,000+ videos captioned
• Community site established as the "wikipedia for subtitles"
• User communities around the world
• 100+ organizations using toolset
• Open subtitle lookup adopted by major video players and hosts
• Established web standard for sharing subtitles across sites

End of 2010


Stable toolset. Scaling up community.

• 1.0 subtitling widget released. Polished toolset stable and ready for broad use
• Scaling up subtitling community. Translation teams established
• Organizations with dedicated pages on community site
• Summit meeting to explore collaboration with other open captioning projects
• Collaborations with organizations on metadata and html5 accessibilty standards

September 2010


Refining the toolset. Building community.

• Beta subtitling widget released
• Users able to test subtitling and embedding videos
• Organizations begin using the toolset for their videos
• Community website launched
• Firefox subtitling extension released