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Engagement/Analytics/Webtrends/Tracking: Difference between revisions
Engagement/Analytics/Webtrends/Tracking (view source)
Revision as of 19:30, 19 March 2012
, 19 March 2012→How To Track Product Downloads
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In order to capture the click event, please apply the following dcsMultiTrack call to the onClick event handler of the associated link: | In order to capture the click event, please apply the following dcsMultiTrack call to the onClick event handler of the associated link: | ||
<code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.dl', | <code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.dl', 99,<br> 'WT.si_n', 'Download Firefox',<br> 'WT.si_x', '2') </code> | ||
Please note the structure of the dcsMultiTrack function call:<br>dcsMultiTtrack('Name1', 'Value1', 'Name2', 'Value2', ... , 'NameN', 'ValueN') <br> <br>Here is a short description of the above parameters: <ul> | Please note the structure of the dcsMultiTrack function call:<br>dcsMultiTtrack('Name1', 'Value1', 'Name2', 'Value2', ... , 'NameN', 'ValueN') <br> <br>Here is a short description of the above parameters: <ul> | ||
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In order to capture the download click event we apply the following dcsMultiTrack call to the onClick event handler of the associated link: | In order to capture the download click event we apply the following dcsMultiTrack call to the onClick event handler of the associated link: | ||
<code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.z_convert', 'download_firefox',<br> 'WT.dl', | <code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.z_convert', 'download_firefox',<br> 'WT.dl', 99)<br></code> | ||
<br>Notice that this may seem redundant because we already implemented a dcsMultiTrack call to track the download click associated with the Scenario Analysis tracking. In fact, it is both redundant and incorrect to make two dcsMultiTrack calls to track the same behavior. So in this case, we can combine the dcsMultiTrack call into one: | <br>Notice that this may seem redundant because we already implemented a dcsMultiTrack call to track the download click associated with the Scenario Analysis tracking. In fact, it is both redundant and incorrect to make two dcsMultiTrack calls to track the same behavior. So in this case, we can combine the dcsMultiTrack call into one: | ||
<code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> <font color="red">''''WT.z_convert', 'download_firefox','''</font><br> 'WT.dl', | <code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> <font color="red">''''WT.z_convert', 'download_firefox','''</font><br> 'WT.dl', 99,<br> <font color="green">''''WT.si_n', 'Download Firefox','''</font><br> <font color="green">''''WT.si_x', '2''''</font>)<br></code> | ||
<br>This last call will provide Webtrends with enough data to create both a Scenario Analysis report AND a Campaign Tracking report. Once this data is captured within the Webtrends logfile, custom reports can be created in the OnDemand environment. <br> | <br>This last call will provide Webtrends with enough data to create both a Scenario Analysis report AND a Campaign Tracking report. Once this data is captured within the Webtrends logfile, custom reports can be created in the OnDemand environment. <br> | ||
== Automatic Link Tracking: How Do I Turn it On??? == | |||
Please see the Video Tracking section below. | |||
Once Automatic Link Tracking has been turned on, you should be able to start tracking your data in the Link Tracking reports available in your profile under the All Custom Reports heading. | |||
<br> [[Image:LinkTrackingReport.png]] | |||
== How To Track Product Downloads == | |||
Product download reports are useful for measuring the effectiveness of product download landing pages. For example you may have a marketing campaign that lands on the Firefox download page but for some reason the number of downloads is low. This could be due to any number of issues (e.g. a mis-configured marketing campaign, the site going down, etc...). A good place to start ruling things out is the landing page itself. Maybe there are several third party advertisements with similar looking download buttons confusing the user, maybe the download button is in a confusing spot, you get the picture. | |||
The best approach here is to let the data speak by adding some custom parameters to the landing pages and then creating a custom report. The metric we will use to measure the effectiveness of the landing page will be conversions (or conversion %). This is the number of product downloads divided by the total number of visits to the associated landing page. To capture this data we will need two parameters, one to track the loading of the landing page (WT.z_pdp, pdp is short for product download page) and the other to track the clicking of the download button (WT.z_convert). | |||
To track the loading landing please add the following meta tag to the header of your page that contains the download link (Note: If multiple products are available for download please use a semi-colon delimited list): | |||
<code><meta name="WT.z_pdp" content="<see below>"> </code> | |||
then in the onclick event handler of the download button please add the following dcsMultiTrack call: | |||
<code> dcsMultiTrack('DCS.dcssip',document.location.host,<br> 'DCS.dcsuri',document.location.pathname,<br> 'WT.ti',document.title,<br> 'WT.dl',99,<br> 'WT.z_convert','<see below>') </code> | |||
Once the page and appropriate buttons have been tagged a custom report can be created to track the conversion rate and other metrics. More on that later. | |||
Here is a list of products that we're currently tracking: <br> | |||
{| | |||
!Name!!WT.z_pdp!!WT.z_convert | |||
|- | |||
|Firefox||firefox||downloadfirefox | |||
|- | |||
|Firefox for Android||firefox_android||Get Firefox for Android | |||
|- | |||
|Firefox Beta||firefox_beta||Firefox Beta | |||
|- | |||
|Firefox Mobile Beta||firefox_mobile_beta||Firefox Beta for Mobile | |||
|- | |||
|Firefox Aurora||firefox_aurora||Firefox Aurora | |||
|- | |||
|Firefox Mobile Aurora||firefox_mobile_aurora||Firefox Aurora for Mobile | |||
|} | |||
== Video Tracking: How to Tag It == | == Video Tracking: How to Tag It == | ||
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Setting up your page to track video plays is pretty straight-forward: | Setting up your page to track video plays is pretty straight-forward: | ||
1. Include the following JavaScript file: http://www.mozilla.org/js/mozilla-video-tools.js in your page header | 1. Include the following JavaScript file: http://www.mozilla.org/js/mozilla-video-tools.js in your page header. | ||
2. Verify that the Webtrends JavaScript file you're using supports automatic link tracking. It should contain a code snippet similar to the following: | 2. Verify that the Webtrends JavaScript file you're using supports automatic link tracking. It should contain a code snippet similar to the following: | ||
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<code>WebTrends.prototype.dcsET=function(){<br> var e=(navigator.appVersion.indexOf("MSIE")!=-1)?"click":"mousedown";<br> this.dcsBind(e,this.dcsDownload);<br> this.dcsBind("contextmenu",this.dcsRightClick);<br> this.dcsBind(e,<font color=red><b>this.dcsLinkTrack</b></font>);<br>}</code> | <code>WebTrends.prototype.dcsET=function(){<br> var e=(navigator.appVersion.indexOf("MSIE")!=-1)?"click":"mousedown";<br> this.dcsBind(e,this.dcsDownload);<br> this.dcsBind("contextmenu",this.dcsRightClick);<br> this.dcsBind(e,<font color=red><b>this.dcsLinkTrack</b></font>);<br>}</code> | ||
3. Verify that automatic link tracking is turned in the inline script: | 3. Verify that automatic link tracking is turned on in the inline script on your page: | ||
<code><script type="text/javascript" src="http://mozcom-cdn.mozilla.net/includes/min/min.js?g=js_stats"></script><br><script type="text/javascript"><br>//<![CDATA[<br>var _tag=new WebTrends({"dcsid":"dcst2y3n900000gohmphe66rf_3o6x","rate":5,"fpcdom":"mozilla.org"});<br>_tag.dcsGetId();<br>//]]><br></script><br><script><br>//<![CDATA[<br><font color=red><b>_tag.trackevents=true</b></font>;<br>_tag.dcsCollect();<br>//]]><br></script></code> | <code><script type="text/javascript" src="http://mozcom-cdn.mozilla.net/includes/min/min.js?g=js_stats"></script><br><script type="text/javascript"><br>//<![CDATA[<br>var _tag=new WebTrends({"dcsid":"dcst2y3n900000gohmphe66rf_3o6x","rate":5,"fpcdom":"mozilla.org"});<br>_tag.dcsGetId();<br>//]]><br></script><br><script><br>//<![CDATA[<br><font color=red><b>_tag.trackevents=true</b></font>;<br>_tag.dcsCollect();<br>//]]><br></script></code> | ||
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<code><div <font color=red><b>id="video-player"</b></font> class="mozilla-video-control"><br> <video<br> <font color=red ><b>id="video"</b></font><br> width="640"<br> height="360"<br> controls="controls" preload="metadata"<br> poster="/img/covehead/video/poster-brand.jpg"<br> src="http://videos-cdn.mozilla.net/your_video.webm"><br> </video><br></div></code> | <code><div <font color=red><b>id="video-player"</b></font> class="mozilla-video-control"><br> <video<br> <font color=red ><b>id="video"</b></font><br> width="640"<br> height="360"<br> controls="controls" preload="metadata"<br> poster="/img/covehead/video/poster-brand.jpg"<br> src="http://videos-cdn.mozilla.net/your_video.webm"><br> </video><br></div></code> | ||
Notice that the id of the div tag is set to <font color=red><b>video-player</b></font>. This is required so the reporting engine can differentiate a video play from other | Notice that the id of the div tag is set to <font color=red><b>video-player</b></font>. This is required so the reporting engine can differentiate a video play from other types of events that may occur on your page. It must always be set to <font color=red><b>video-player</b></font>. Also, the id value in the video tag should designate the name of your video. This will allow Webtrends to distinguish it from other videos on your site. | ||
Once your video has been tagged you should be able to locate it in one of the Video Tracking reports. If not, those reports may need to be added. | |||
<br> [[Image:VideoTrackingReport.png]] | |||
== DCS Tracking: How to Create a Report == | == DCS Tracking: How to Create a Report == | ||
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In any event, once the report is created add it to the relevant profiles and let them analyze. | In any event, once the report is created add it to the relevant profiles and let them analyze. | ||
== Incorporating Analytics into the Software Development Pipeline == | |||
Prior to deploying site modifications please have a designated Webtrends analyst provide verification that all necessary analytics tags are in place and properly configured. The hope is to minimize the introduction of human error and thus the disruption of data collection. This could be as simple as including the desginated Webtrends analyst on the Bugzilla bug and requiring their sign-off as part of the QA process. | |||
Note: Inadverdent placement or misconfiguration of analytics tags can have a significant impact on both data collection and historical accuracy of data. | |||
== Debugging: Why Isn't My Custom Report Populating??? == | == Debugging: Why Isn't My Custom Report Populating??? == | ||