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Engagement/SEM Program: Difference between revisions
→Project Purpose & Details
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= Project Purpose & Details = | = Project Purpose & Details = | ||
* | This proposal is to define and implement a consistent SEM strategy that helps us: | ||
* Reclaim our brand terms from poachers | |||
* Test paid versus organic efficiencies | |||
* Test and improve messaging | |||
* Support downloads of Firefox desktop and mobile with targeted efforts | |||
= Team = | = Team = | ||