This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.

Project Purpose & Details

Objectives

This proposal is to define and implement a consistent SEM strategy that helps us:

• Reclaim our brand terms from poachers
• Test paid versus organic efficiencies
• Test and improve messaging
• Support downloads of Firefox desktop and mobile with targeted efforts

Requirements

Team

The primary and secondary contacts for each role of this project:

• Brand - Greg Jost
• Product marketing desktop - Winston Bowden
• Product marketing Android - Arcadio Lainez
• Web Prod - Chris More
• Legal - Liz Compton
• SUMO - Michael Verdi
• L10N - TBD
• Copy - Matej Novak
• Metrics - Gareth Cull
• Agency contact - TBD

RASCI

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Project Management

Meetings

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Key Deliverable Bugs

End of Life Plan