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| = Project Purpose & Details = | | = Project Purpose & Details = |
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| * [] | | == Objectives == |
| | | This proposal is to define and implement a consistent SEM strategy that helps us: |
| = Project Information =
| | * Reclaim our brand terms from poachers |
| | | * Test paid versus organic efficiencies |
| == Specs ==
| | * Test and improve messaging |
| | * Support downloads of Firefox desktop and mobile with targeted efforts |
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| * [http://cl.ly/3B2P2c0K100Y Interaction wireframes PDF]
| | == Requirements == |
| * [https://www-demo3.allizom.org/en-US/privacy/campaign/ Prototype]
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| * [http://cl.ly/image/1W020e0T2t3l Mockup]
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| * [https://docs.google.com/a/mozilla.com/document/d/1R-2mpivPqGe58385U78anxIndJMox_tPBU6bISFVATw/edit?usp=sharing Copy]
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| == Website Information == | |
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| * Code name: Firefox 31 Privacy campaign
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| * Prod URL: TBD
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| * Code Repo: https://github.com/mozilla/bedrock
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| = Team = | | = Team = |
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| The primary and secondary contacts for each role of this project: | | The primary and secondary contacts for each role of this project: |
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| * Content owner - Greg Jost | | * Brand - Greg Jost |
| * Product owner - Jennifer Bertsch | | * Product marketing desktop - Winston Bowden |
| * Project Manager - Mike Alexis | | * Product marketing Android - Arcadio Lainez |
| * Developers - Alex Gibson | | * Web Prod - Chris More |
| * L10N: en-US only (maybe de and pt-BR) | | * Legal - Liz Compton |
| * Designer - Lee Tom | | * SUMO - Michael Verdi |
| | * L10N - TBD |
| * Copy - Matej Novak | | * Copy - Matej Novak |
| * QA - Raymond | | * Metrics - Gareth Cull |
| * UX - Holly Habstritt
| | * Agency contact - TBD |
| * Legal - Mika
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| * Privacy - Alex Fowler | |
| * Metrics - Hamilton Ulmer
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| * Product Marketing: Eric Petitt
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| * Creative lead: John Slater
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| ==RASCI== | | ==RASCI== |
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| * [https://docs.google.com/a/mozilla.com/spreadsheets/d/13thi8iyVh65ecDOS3pG4ShwsynYZEc_jADe67FQo2z4/edit#gid=0 RASCI] | | * [] |
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| = Project Management = | | = Project Management = |
| * {{Bug|1019078}} Project Tracking Bug | | * |
| * [https://app.smartsheet.com/b/publish?EQBCT=992bf486b24545df866a9893146d037b Project plan] | | * |
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| == Meetings == | | == Meetings == |
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| * [https://etherpad.mozilla.org/firefox-31-privacy-campaign-kickoff-2014-06-06 Kick-off 2014-06-06] | | * [] |
| * [https://etherpad.mozilla.org/fx-31-privacy-messaging-brainstorm-2014-06-09 Brainstorm 2014-06-09] | | * |
| * [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-12 Weekly Status 2014-06-12]
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| * [https://etherpad.mozilla.org/fx-31-privacy-data-visualization-and-design-2014-06-17 Data visualization 2014-06-17]
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| * [https://etherpad.mozilla.org/fx-31-privacy-weekly-status-2014-06-19 Weekly Status 2014-06-19]
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| == Key Deliverable Bugs == | | == Key Deliverable Bugs == |
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| * {{Bug|1019078}} Project Tracking Bug | | * |
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| = End of Life Plan = | | = End of Life Plan = |