Confirmed users
284
edits
Engagement/SEM Program: Difference between revisions
→Project Purpose & Details
| (6 intermediate revisions by the same user not shown) | |||
| Line 11: | Line 11: | ||
= Project Purpose & Details = | = Project Purpose & Details = | ||
== Objectives == | |||
This proposal is to define and implement a consistent SEM strategy that helps us: | |||
= | * Reclaim our brand terms from poachers | ||
* Test paid versus organic efficiencies | |||
* Test and improve messaging | |||
* Support downloads of Firefox desktop and mobile with targeted efforts | |||
* | |||
* | |||
== Requirements == | |||
= Team = | = Team = | ||
| Line 36: | Line 30: | ||
* Legal - Liz Compton | * Legal - Liz Compton | ||
* SUMO - Michael Verdi | * SUMO - Michael Verdi | ||
* L10N | * L10N - TBD | ||
* Copy - Matej Novak | * Copy - Matej Novak | ||
* Metrics - Gareth Cull | * Metrics - Gareth Cull | ||
| Line 46: | Line 40: | ||
= Project Management = | = Project Management = | ||
* | * | ||
* | * | ||
== Meetings == | == Meetings == | ||
| Line 56: | Line 50: | ||
== Key Deliverable Bugs == | == Key Deliverable Bugs == | ||
* | * | ||
= End of Life Plan = | = End of Life Plan = | ||