Mozilla Voices: Difference between revisions

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== Overview ==
 
It's time to help more people understand who we are, what we care about, and how our work impacts our online and offline lives for the better. 
 
One of the most visible ways we create positive impact in the world is with our beloved Firefox products, but we also need people to know about the value of open systems and challenge the thinking of the status quo.
 
Our work, achieved in partnership with our global volunteer community, is what distinguishes Mozilla from other technology companies, and enables us to pursue our mission on multiple fronts.
 
By being clear and focused with the stories we tell and amplify, we’ll be able to give people the tools to quickly and easily share our message with others.  One of the ways we are doing this is the through the Voices initiative.
 
== What is Mozilla Voices initiative? ==
 
[[Image:the-newsmen.jpg|200px|left]]
 
The Mozilla Voices initiative will explore the role of openness and transparency in all aspects of society.
 
The Voices initiative will be a world class editorial platform showcasing the ideas, organizations, communities, movements and individuals who best exemplify how open systems empower people to reach their fullest potential.
 
We advocate that Open Systems create healthier communities and more successful societies overall. We will cover everything from open source to open government and the need for transparency; privacy and security, the "Internet of Things" vs. "pervasive computing", to education and if it's keeping up with the technological changes. The bottom line? '''Open is better.'''
 
When complete, Voices will have a full-time editorial news-gathering staff and a global set of contributors – both paid and volunteer – to contribute stories, as well as offer news ideas (leads) for the editorial staff and recommend the best expert sources.
 
At its best, Voices will start conversations and settle arguments.
 
<br><br>
 
== Editorial Strategy ==
 
In order to educate, engage and inform the greater Voices audience, Voices editorial strategy includes:
 
* Creating compelling, original content
* Doing smart content aggregation and curation
* Being proactive in our audience development
 
The taxonomy of the site will include:
 
{| class="wikitable"
|-
|  LIVE  ||  LEARN  ||  INNOVATE  ||  ENGAGE  ||  OPINION
|-
|}
 
* If you want to see examples of the kind of stuff we will be covering, follow our [https://twitter.com/MozillaVoices Twitter] feed.
 
== How do you get involved? ==
 
In early stages, the Editor in Chief will be working with community stakeholders, CBT and Mozilla Reps and other groups to co-create the contribution pathways. In the next quarter Voices will attend GROW calls and providing overall updates on the Project Call.
 
At and beyond launch contribution opportunities will include:
 
* Story tips and ideas from where you live
* Help us identify the experts – academics, technologists, politicians, scientists and policy makers, etc.
* Opportunity to submit your own stories for Editorial Review through the forthcoming CMS
* Point of Need contribution opportunities will be offered at the GROW calls and Weekly Project Meetings
 
More information is coming, but if you have questions, just email Anthony at adc@mozilla.com.
 
== Key Milestones ==
 
* Create Voices site design
* Build Content Management System for Content Submissions
* Identify lead Editorial team members
* Design contribution pathway, editorial review process
* Invite participation from the Mozilla Community
 
TIMING:
 
Launch of Mozilla Voices 1.0 scheduled for early Fall '14
 
== Leadership Team ==
Executive Sponsor:
 
Mary Ellen Muckerman, VP Brand Strategy & Services.
 
Editorial:
 
Anthony Duignan-Cabrera, [http://en.wikipedia.org/wiki/Editor-in-chief Editor in Chief]. (His name is as difficult to spell as it is to say, he prefers the acronym [http://about.me/aduignancabrera ADC].)
 
Plus forthcoming editorial staff.
 
Product Development Team:
 
* Benjamin Sternthal, Web Development Manager
* Jennifer Bertsch, Product Manager
* Holly Habstritt, UX Lead
* John Slater, Director of Creative
* Craig Cook, Front-end Web Developer
* Josh Mize, Senior Web Developer
 
== What's coming up? ==
Help us find a new NAME for the Mozilla Voices initiative! Add your suggestion or vote on some of the entries [[https://etherpad.mozilla.org/DNV3CeuGk7 here!]]
 
* The launch. It's scheduled for Fall, '14.
 
* Read more about the Mozilla Voices Initiative at [[https://docs.google.com/a/mozilla.com/file/d/0B1Kk76jEHScEajR4aWdqZVppRkE/edit Mozilla Voices: Vision, Strategy, Community]]
 
* Follow our progress on building the site: [[Websites/Mozilla_Voices|Mozilla Voices 1.0 Website]]

Latest revision as of 21:18, 9 September 2014

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