MozillaWiki

Webmaker/FallCampaign: Difference between revisions

< Webmaker
 
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== Goal ==  
= Goal =
'''Get to 10K through a partner-focused outreach campaign.'''
'''Get to 10K through a partner-focused outreach campaign.'''  
Useful links:
* '''Notes''' https://etherpad.mozilla.org/fallcampaign
* '''Notes''' https://etherpad.mozilla.org/fallcampaign
* '''Deliverables''': partner landing pages. event wizard. sales campaign.
* '''Whiteboard tags''' [fallcampaign] [wizard] [partnerpages]
* '''Whiteboard tags''' [fallcampaign] [wizard] [partnerpages]
* '''Sales''' https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel
* '''Partner Landing page requirements''' https://etherpad.mozilla.org/partner-landing-page
* '''Partner Landing page requirements''' https://etherpad.mozilla.org/partner-landing-page
* '''Fall Campaign in Saleforce''' https://foundation.etherpad.mozilla.org/fall14campaign-salesforce


== Tasks ==
= Uncompleted P1 Tasks =
Incomplete tasks tagged [fallcampaign][p1]:
<bugzilla>
{
"product": "webmaker",
"whiteboard": "[fallcampaign] [p1]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>


===Partner Landing Pages===
==Partner Landing Pages==
[http://bugzilla-sprinter.herokuapp.com/sprint/651 Sprinter]
* requirements & roles https://etherpad.mozilla.org/partner-landing-page
* tags [fallcampaign] [partnerpages] | add a bug http://mzl.la/partner_landing_bug
<bugzilla>
<bugzilla>
{
{
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}
}
</bugzilla>
</bugzilla>
=== [https://wiki.mozilla.org/Webmaker/Wizard Event Wizard] ===
 
== [https://wiki.mozilla.org/Webmaker/Wizard Event Wizard] ==
[http://bugzilla-sprinter.herokuapp.com/sprint/661 Sprinter]
[http://bugzilla-sprinter.herokuapp.com/sprint/661 Sprinter]
<bugzilla>
<bugzilla>
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[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]
[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]


=== [fallcampaign]===
== [fallcampaign]==
(all)
(all)
<bugzilla>
<bugzilla>
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</bugzilla>
</bugzilla>
[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]
[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]
== Assets we're building ==
''e.g., stuff we're building to help this effort''
* '''1) Event Wizard''' -- an easier on-ramp for partners to choose, create and get help with running their own Maker Party Event
* '''2) Three great How-To Guides''' -- These are part of the Event Wizard flow. They're like a super well-documented and hand-holded "party in a box." They are: "Hack Your School," "Make a Music Video" and "Private Eye (privacy)
** http://blog.webmaker.org/hack-your-school
** https://blog.webmaker.org/music_video
** https://blog.webmaker.org/maker-party-private-eye
* '''3) Partner Landing pages''' (new!) -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.
== Elements ==
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/oabx5qo_.png
=== Sales Funnels ===
https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel
=== Partner Facing Marketing ===
* R: Paul
* C: Erika
* Includes adding Skill Sharer badge to sub-nav under "EXPLORE," adding Fall campaign promo to Webmaker.org homepage carousel, and creating marketing materials for partners.
=== Partner Landing Pages ===
* R: Andrew, Aki, Relationship manager
Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.
This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.
=== Event Wizard ===
* R: Matt, Andrew's team
* https://wiki.mozilla.org/Webmaker/Wizard
=== Three "Maker Party in a Boxes" ===
* R: Matt
* These currently live on a blog, but need to move somewhere more permanent
* They have CTAs for the learner (e.g. Share, get the relevant badges)
* Need: document *localization* requirements for this work
=== Email program ===
* R: Paul
* C: Kelli
* Transactional email upon event creation: includes How To (https://bugzilla.mozilla.org/show_bug.cgi?id=1071935)
* Reminder  email day before event (ALREADY EXISTS)
* Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)
=== Account management ===
=== Mentor support ===
=== Sales ===
=== Metrics ===
== FAQ ==
* '''At what stage do we give Learners the custom partner-branded participant badge?''' How do we know who they are?
** '''ANSWER: We don't give learners custom badges'''. Only participant org event hosts get custom badges (the skill sharer badge to start. We're optimizing for that badge only. Event host badge might come later).

Latest revision as of 16:30, 3 November 2014

kr5r8u09.png

Goal

Get to 10K through a partner-focused outreach campaign.

Uncompleted P1 Tasks

Incomplete tasks tagged [fallcampaign][p1]:

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);


Partner Landing Pages

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);


Event Wizard

Sprinter

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

link

[fallcampaign]

(all)

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

link

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