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| == Content Strategy<br> == | | == Content Strategy<br> == |
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| Our content programming is grounded in our overarching marketing strategy. Carmen Collins and the Engagement leads work together to formulate the marketing and content strategy on a monthly basis depending on our quarterly goals, product launches, and competitive landscape. Carmen Collins then helps develop this content into fruition. See the [https://docs.google.com/spreadsheet/ccc?key=0Aq5VRQsHxrludDZFcWN1SThmazBqNEV6ZFJYdnhfWmc&hl=en_US#gid=1 Content Launch Calendar] for details on upcoming content plans and the Content Engagement Consumer Events Calendar for [https://docs.google.com/spreadsheet/ccc?key=0Aq5VRQsHxrludF9OckNZM0NuNV9qQjFFNlVJVmRjMVE&hl=en_US#gid=15 2011] and [https://docs.google.com/spreadsheet/ccc?key=0Aq5VRQsHxrludHpabkVlOVJpU1pfMWNIOHNGbVRSQnc&hl=en_US#gid=5 2012]. <br> | | Our content programming is grounded in our overarching marketing strategy. Carmen Collins and the Engagement leads work together to formulate the marketing and content strategy on a monthly basis depending on our quarterly goals, product launches, and competitive landscape. Carmen Collins then helps develop this content into fruition. See the [[Engagement/User Engagement/Content Promotion Process | Content Promotion Process]] page for more details.<br> |
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| == Content Overview == | | == Content Overview == |
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| #Time from WebDev to build your new promos | | #Time from WebDev to build your new promos |
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| Note that the items here are ''outside of ''and seperate from any permanent product information that will be updated on Mozilla.org - for example - creating a new product page where people can go and download the SuperWidget at www.mozilla.org/superwidget. <br> | | Note that the items here are ''outside of ''and separate from any permanent product information that will be updated on Mozilla.org - for example - creating a new product page where people can go and download the SuperWidget at www.mozilla.org/superwidget. <br> |
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| == Everything You Need to Know About Launching Your Content == | | == Everything You Need to Know About Launching Your Content == |
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| '''Campaign Stakeholders''' - plug into the process with the "what" they'd like to cover from a campaign, messaging standpoint. | | '''Campaign Stakeholders''' - plug into the process with the "what" they'd like to cover from a campaign, messaging standpoint. |
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| <h3> Submit Content Request to the Content Editor </h3>
| | === Process for Requesting Content Promotion on User Engagement Channels === |
| <p>To request promotion for your campaign/feature/widget for the user engagement channels (Email, social, word of mouth), please email Carmen Collins - ccollins@mozilla.com by the deadlines listed in the next section. Please note that there are no "guaranteed" placements.
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| </p>
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| <p>When requesting content promotion, please have ready answers to the following questions:<br>
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| 1. Project<br>
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| 2. Audience/Who to Reach <br>
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| 3. Timing<br>
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| 4. Description of the project and it's goals/objectives. (Or attach a creative brief)<br>
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| 5. Which channels would you like representation? Is promotion date specific?<br>
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| 6. How will you measure success? Desired outcome.<br>
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| </p>
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| <p>For more information about the content promotion request process, please see this etherpad: https://etherpad.mozilla.org/contentprocess-e2user</p>
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| <h3> Content Submission Deadlines </h3>
| | Please see the wiki page for the [[Engagement/User Engagement/Content Promotion Process | Content Promotion Process]]. |
| <p>if you have a campaign, a promotion, a product feature, a landing page, or just a cool idea you'd like to see promoted
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| in these channels:<br>
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| 1. Email newsletter<br>
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| 2. Social media (Facebook, Twitter, Google+)<br>
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| 3. Snippets<br>
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| </p>
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| <p>For February 2012 - '''Submission deadline is January 20'''<br>
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| For March 2012 - '''Submission deadline is January 31'''<br>
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| For April 2012 - '''Submission deadline is February 29'''<br><br>
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| For May 2012<br>
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| For June 2012<br>
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| </p>
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| === Attend The Bi-Monthly Content Meeting === | | === Attend The Bi-Monthly Content Meeting === |
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| You may also attend the content meeting, held every two weeks. This meeting is where we make sure we know about all the promotions needed, and where we talk about priorities and strategies. There is also a time at the end of the meeting to brainstorm new content.
| | Please see the wiki page for the [[Engagement/User Engagement/Content Promotion Process | Content Promotion Process]]. |
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| Our open meeting occurs every other Thursday at 9 a.m. PST (12 p.m. EST) and is held on Vidyo in Carmen Collins' room. To join from a telephone, dial the following number: +1 650 903 0800, x92 99442 or +1 800 707 2533, pin 369 - conf 99442
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| [https://etherpad.mozilla.org/contentfeb22012 February 2, 2012 meeting agenda ]
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| [https://etherpad.mozilla.org/contentjan19-2012 January 19, 2012 meeting agenda ]
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| [https://etherpad.mozilla.org/contentjan5-2012 January 5, 2012 meeting agenda ]
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| [https://etherpad.mozilla.org/content121511 December 15, 2011 meeting agenda ] | |
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| [https://etherpad.mozilla.org/content113011 November 30, 2011 meeting agenda ]
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| [https://etherpad.mozilla.org/content110311 November 3, 2011 meeting agenda ] | |
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| [https://etherpad.mozilla.org/content101911 October 19, 2011 meeting agenda ]
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| [http://etherpad.mozilla.org:9000/content100511 October 5, 2011 Meeting Agenda ]
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