Latest revision as of 09:09, 29 April 2015

Content Services Overview

The Content Services Team was formed in late 2013 to explore opportunities that will provide additional value to our users, strongly align with our mission, and over time, generate new sources of diversified revenue.

The team works to make the web economically and socially sustainable. We want to sustain it economically, to ensure that the Web remains a place of economic opportunity for content creators. And we wish to make is socially sustainable, meaning that we wish to address the "maladies" that the advertising-supported content ecosystem has engendered on the Web, including:

poor user experience
widespread use of proprietary technology on the Web
ad fraud
lack of user control over data resulting in a loss of privacy

Our current mission is to provide in-browser promoted content experiences for advertisers who want better, higher-quality relationships with their audience and who choose Mozilla Content Services in order to have a future-facing, ethical partner with scale.

Product Guidelines

To achieve our mission, we build products that rely on users trusting Mozilla including code that is in Firefox and add-ons as well as our services. We want to earn trust by being transparent with our policies, processes, and open source code. While not a strict requirement for releasing a new product, we will try to build trust into code so that users do not have to rely on Mozilla services operating according to policy. If our services need to collect data, we intend to only use the minimal amount of data necessary to answer specific questions, and we will document the behaviors and communicate to users/community that this is happening. We will also build controls into the products to provide better user choice as well as an easy mechanism to turn things off.

Product Roadmaps

Directory Tiles

Every time a user opens up a new tab in Firefox, the browser displays Tiles. Frequent Firefox users see screenshots of the websites they visit most often in their Tiles. We look to leverage the Tiles on our New Tab pages and make them a source of revenue for Mozilla. There are a few opportunities that we began tests in market (first in pre-release channels) in 2014 and the first of which is to provide sponsored content on First-Run-Tiles known as Directory Tiles. This began testing in 2014 Q2/3. The successes here led to work on additional Tile enhancements outside of First-Run.

Suggested Tiles

For existing users with browsing history, we want to provide users valuable content of new places to visit. We provide Firefox with additional data that it uses to decide if a suggestion should be made on the New Tab page. For example, if a user tends to visit web development sites, we can make a suggestion to visit "Mozilla Developer Network."

UP/Intent Engine

UP is our Intent Engine for across Mozilla that helps us deliver personalization platforms for all of our products and services. Our 2014 strategy is to keep building our UP platform to make it available to the desktop, OS, services, and other products and have the bridges built this year that each product team has the ability to read/write to it. We will do limited tests in Q2/3/4 of this year to test different Intent Engine modules (such as tasks, discovery, personalization, ads). Within UP, we have a particular focus around Intentcasting and VRM.

Content Services Resources

Doc Searls' Intention Economy Book.

Check out our Official Content Services Blog.

Join our Interest mailing list ContentServices Distro

Reach out on email to the Content Services Team

Find us on IRC #mozcontent

@@ Line 1: / Line 1: @@
-=Global Health and Wellness Initiative=
+= Content Services Overview  =
-The objective of this project is to design a global health and wellness initiative for Mozilla staff with a target launch date of April 16th, 2014*.
-==Guiding Principles==
+The Content Services Team was formed in late 2013 to explore opportunities that will provide additional value to our users, strongly align with our mission, and over time, generate new sources of diversified revenue.
-* The new wellness initiative will be global - all Mozilla employees will be eligible irrespective of family size, benefits enrollment and country of employment.
-* The new wellness initiative will not be a cash program.
-* The new wellness initiative will be exclusively aimed at facilitating access to wellness, with an extensive definition of wellness defined by the working group - which will include individuals from across the project, not just the people team.
-* In the design, we will incorporate concerns of ease of administration, acknowledging and learning from the struggles people have experienced with the current program.
-'''Boundaries''': Applicable to Mozilla regular employees.
+The team works to make the web economically and socially sustainable.  We want to sustain it economically, to ensure that the Web remains a place of economic opportunity for content creators.  And we wish to make is socially sustainable, meaning that we wish to address the "maladies" that the advertising-supported content ecosystem has engendered on the Web, including:
+* poor user experience
+* widespread use of proprietary technology on the Web
+* ad fraud
+* lack of user control over data resulting in a loss of privacy
-==Duration==
+Our current mission is to provide in-browser promoted content experiences for advertisers who want better, higher-quality relationships with their audience and who choose Mozilla Content Services in order to have a future-facing, ethical partner with scale.
-January 2014 - April 2014 (with quarterly review throughout 2014)
-==People==
+== Product Guidelines ==
-People resources as defined by the RASCI model:<br>
-* Responsible: owner of the problem/project<br>
-* Accountable: to whom "R" is Accountable and is the authority who approves to sign off on work before it is effective<br>
-* Supportive: provides resources or plays a supporting role in implementation<br>
-* Consulted: provides information and/or expertise necessary to complete the project<br>
-* Informed: needs to be notified of results but need not necessarily be consulted<br>
-{| class="wikitable fullwidth-table"
- | Responsible || Sylvie Brossard
- |-
- | Accountable || Debbie Cohen
- |-
- | Supportive || Mardi Douglass (Communications)
- |-
- | Consulted || List of participants within this [https://etherpad.mozilla.org/GlobalWellnessInitiatives etherpad].
- |-
- | Informed || Steering Committee, Directors, VP's
- |-
-|}
-==Milestones/Iterations/Tasks (*timeline subject to change)==
+To achieve our mission, we build products that rely on users trusting Mozilla including code that is in Firefox and add-ons as well as our services. We want to earn trust by being transparent with our policies, processes, and open source code. While not a strict requirement for releasing a new product, we will try to build trust into code so that users do not have to rely on Mozilla services operating according to policy. If our services need to collect data, we intend to only use the minimal amount of data necessary to answer specific questions, and we will document the behaviors and communicate to users/community that this is happening. We will also build controls into the products to provide better user choice as well as an easy mechanism to turn things off.
-* '''January 22 - 31''': Collect ideas about "what the new program should do and what it could look like" here: https://etherpad.mozilla.org/GlobalWellnessInitiatives - keeping in mind the four guiding principles.
+== Product Roadmaps==
-* '''First two weeks in February''':  Review and validate suggestions. Confirm they fit within our framework, and classify them by general theme, or type of delivery, etc.
+===[https://wiki.mozilla.org/Tiles Directory Tiles]===
+:Every time a user opens up a new tab in Firefox, the browser displays Tiles. Frequent Firefox users see screenshots of the websites they visit most often in their Tiles. We look to leverage the Tiles on our New Tab pages and make them a source of revenue for Mozilla. There are a few opportunities that we began tests in market (first in pre-release channels) in 2014 and the first of which is to provide sponsored content on First-Run-Tiles known as Directory Tiles. This began testing in 2014 Q2/3. The successes here led to work on additional Tile enhancements outside of First-Run.
-* '''By end of February''': 100% inspired by the few big categories that emerged from suggestions, create an early model of what our initiative could look like (consider it the Nightly build). Ask for specific, timebound feedback from group.
+===[https://wiki.mozilla.org/Tiles Suggested Tiles]===
+:For existing users with browsing history, we want to provide users valuable content of new places to visit. We provide Firefox with additional data that it uses to decide if a suggestion should be made on the New Tab page. For example, if a user tends to visit web development sites, we can make a suggestion to visit "Mozilla Developer Network."
-* '''March 11th - 14th''': Feedback review + configure v0.2 of the initiative.
+===[https://intranet.mozilla.org/UP UP/Intent Engine]===
+:[https://intranet.mozilla.org/UP UP] is our Intent Engine for across Mozilla that helps us deliver personalization platforms for all of our products and services. Our 2014 strategy is to keep building our UP platform to make it available to the desktop, OS, services, and other products and have the bridges built this year that each product team has the ability to read/write to it. We will do limited tests in Q2/3/4 of this year to test different Intent Engine modules (such as tasks, discovery, personalization, ads).   Within UP, we have a particular focus around Intentcasting and VRM.
-* '''March 17th - 19th''': Share v0.2 with group for review and a short round of feedback.
+== Content Services Resources==
-* '''March 20th - 23rd''': Create v1.0 of initiative
+Doc Searls' [http://www.amazon.com/The-Intention-Economy-Customers-Charge/dp/1422158527 Intention Economy Book.]
-* '''March 24th''' - Share v1.0 with all@ + go-live timeline (which may be staggered depending on our ability to get vendor agreements in place).
+Check out our [https://blog.mozilla.org/advancingcontent/ Official Content Services Blog.]
-* '''March 25th - April 15th''': Work out all of the crazy details including vendor agreements.
+Join our Interest mailing list [https://mail.mozilla.org/listinfo/contentservices-distro ContentServices Distro]
-* '''April 16th''' - Program live.
+Reach out on email to [mailto:contentservices@mozilla.com?Subject=Your%20Subject%20Here the Content Services Team]
-* '''July / August''' - Program review (back with this group + anyone new who wants to help) to do an interim check in to see if any adjustments need to be made. Rinse and Repeat.
+Find us on IRC  #mozcontent

Content services: Difference between revisions